Case Study(Whole Foods)

Topics: Organic food, Whole Foods Market, Organic farming Pages: 4 (1488 words) Published: February 10, 2011
1.) The Whole Foods strategy seeks to provide products of the best quality to its customers by maintaining high standards that the farmers, organic growers must match. The strategy also involves providing best tasting food and foods that are fresh, wholesome and safe to eat. It also involves promoting organically grown foods to exercise their influence on the people and the industry. Customers are the most important stakeholders responsible for the growth of Whole Foods Market, thus satisfying their needs and meeting their every possible demand is key behind the success of this company. Inviting store environments and retail innovation also enhances this. Their strategy involves working efficiently with its vendors, team members and customers to build products that guarantee better health both for the people and the environment. Its growth strategy also involves opening new stores and acquiring smaller ones to expand their customer base and spread their effect in different states. 2.) Yes, the strategy is well matched to the recent developments and conditions in the natural and organic food industry as it is currently the leader in natural and organic foods industry. The consumers’ awareness about the nutritional values of food, and good eating habits, concerns over the purity of food and use of artificial ingredients lead to an increase in demand for organic food. There has emerged a trend of wellness and healthy living, supported by belief that organic farming has positive environmental effects worked in the favor of the already established brand Whole Foods Market. The changing attitudes and beliefs of the population put Whole Foods in a advantageous position as its strategy was already catering to these needs and the employees are also happy as they have shares in the company. 3.) Whole Foods Market initially established in 1980 was an idea put together by John Mackey, co founder and CEO who dreamed of establishing Whole Foods Market as an international...
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