Jagsons
SML760 MARKETING MANAGEMENT
ASSIGNMENT NO. 1
Submitted by:
NIRAJ KUMAR 2012SMN6714
VIPIN JACOB JOSEPH 2012SMN6676
1. Examine Mr. Gupta's decision to enter the oat meal business. What marketing capabilities are required for success in such venture?
The decision of joining oat meal business was a good decision considering the lack of local companies dealing in the upcoming market of healthy food like oat meals, apart from Jagson (Mr.Gupta proprietorship) only "Champion" was the other local competition in the market for oat meals. The import from "Muller and Phipps" was to having a disadvantage of higher cost price. Also, as oat meals are easy to prepare and comparatively healthy porridge as compared to other substitute Indian breakfast, It has a vast untapped market. The success of oat in southern India iterates this point, Also overseas trend of oat meals as leading cereal break-fast adds substance to Mr. Gupta's decision of entering oat meal business.
For venturing in a product like oat meals a company must have a good network of distributors and seller. Also as oat meals was a new line of product (Porridge) for the traditional Indian households. It required awareness in the form of pre launch marketing campaigns. Also, as this product is meant for people who care about health and appearance it should have been packaged in more light and flexible packages. The target consumer should also have been zoomed in by a survey or poll so as to focus that perticulat consumer segment.
2. Identify the major problems in the marketing program of Mr. Gupta.
Mr. Gupta presented his product as hit and trail basis at first, This did not gave a good first impression of his product as the entire lot was called back after not meeting the expectations. Secondly he did not had a "ISI Certification mark" for Blossom(Jagsons's Brand). Also before launching the product he did not had any data for quick-cooking oat meals consumption in world leading markets, having this
ASSIGNMENT NO. 1
Submitted by:
NIRAJ KUMAR 2012SMN6714
VIPIN JACOB JOSEPH 2012SMN6676
1. Examine Mr. Gupta's decision to enter the oat meal business. What marketing capabilities are required for success in such venture?
The decision of joining oat meal business was a good decision considering the lack of local companies dealing in the upcoming market of healthy food like oat meals, apart from Jagson (Mr.Gupta proprietorship) only "Champion" was the other local competition in the market for oat meals. The import from "Muller and Phipps" was to having a disadvantage of higher cost price. Also, as oat meals are easy to prepare and comparatively healthy porridge as compared to other substitute Indian breakfast, It has a vast untapped market. The success of oat in southern India iterates this point, Also overseas trend of oat meals as leading cereal break-fast adds substance to Mr. Gupta's decision of entering oat meal business.
For venturing in a product like oat meals a company must have a good network of distributors and seller. Also as oat meals was a new line of product (Porridge) for the traditional Indian households. It required awareness in the form of pre launch marketing campaigns. Also, as this product is meant for people who care about health and appearance it should have been packaged in more light and flexible packages. The target consumer should also have been zoomed in by a survey or poll so as to focus that perticulat consumer segment.
2. Identify the major problems in the marketing program of Mr. Gupta.
Mr. Gupta presented his product as hit and trail basis at first, This did not gave a good first impression of his product as the entire lot was called back after not meeting the expectations. Secondly he did not had a "ISI Certification mark" for Blossom(Jagsons's Brand). Also before launching the product he did not had any data for quick-cooking oat meals consumption in world leading markets, having this