Louis Vuitton Marketing Plan

Topics: Radio-frequency identification, LVMH, Ubiquitous computing Pages: 3 (678 words) Published: April 24, 2013
Introduction of Company

LV is a French fashion house founded in 1854 and it’s owned by its parent group which is LVMH Moët Hennessy .  Louis Vuitton is one of the world's leading international fashion houses. LV Company sells their products through their actual stores and through the e-commerce section of its website as well. Louis Vuitton mission is to represent the most qualities of Western: “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Their actual stores operate independently from the lease department and have their own LV managers and employees.

LV has recently launched an online store, through its main website, as an authorized channel to market its products. Louis Vuitton's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and inspirational brand image online.

Louis Vuitton is able to offer its traditional personalised service to its community of Facebook users via its Mon Monogram app. Mon monogram app is that app that provided by the LV Company to their customers to check everything details about the LV Company, products, and services and also allows members to fully customise their bag with hand-painted personal initials and stripes on the colour and direction of their choice. Users discuss purchase to a much greater extent than for other post topics, suggesting the app can act as a call to action whilst maintaining Louis Vuitton’s luxurious brand image.


LV is selling variety of products for fashion which is including clothes, accessories, shoes, handbags and so on. LV latest product that will be going to release to the public is the smart-wallet.

Smart-wallet is...
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