louis vuitton case study
INTRODUCTION
Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH, Louis Vuitton has been a major driving force behind the growth of the LVMH Group. The Company has seen various changes in the operations and strategies over the years, which have helped it evolve and maintain its premium luxury market.
MISSION
The mission of Louis Vuitton has been built on three rules they are ;
To master his savoir, to provide excellent service to his customers and to innovate continuously.
After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation. This is because the company has differentiated products and the prices of the products are really high but still where the company remains to be very profitable. And also the customers of Louis Vuitton look only at the brand image and reputation of the brand but not at the real value prices of the product.
Resource and capabilities
Resources Capabilities
The Founder-Louis Vuitton Malletier and the other owner till date. Founders Clear vision and creativity, which was a key success factor for Louis Vuitton.
Regular Innovation in productions, which helped them in overcoming their competitors.
Rich experience in the industry.
Knowledge about the industry.
Brand Image The high reputation of the brand helps them have a market edge over the other brand and which also lets them price their products at a higher price.
Own stores, no licensing Distribution. No counterfeit of its products, more profits.
Design and Craftsmanship. Tie-ups with designers. New innovative attractive designs with high standards. Focus on innovation.
Quality in raw material The quality of raw
Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH, Louis Vuitton has been a major driving force behind the growth of the LVMH Group. The Company has seen various changes in the operations and strategies over the years, which have helped it evolve and maintain its premium luxury market.
MISSION
The mission of Louis Vuitton has been built on three rules they are ;
To master his savoir, to provide excellent service to his customers and to innovate continuously.
After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation. This is because the company has differentiated products and the prices of the products are really high but still where the company remains to be very profitable. And also the customers of Louis Vuitton look only at the brand image and reputation of the brand but not at the real value prices of the product.
Resource and capabilities
Resources Capabilities
The Founder-Louis Vuitton Malletier and the other owner till date. Founders Clear vision and creativity, which was a key success factor for Louis Vuitton.
Regular Innovation in productions, which helped them in overcoming their competitors.
Rich experience in the industry.
Knowledge about the industry.
Brand Image The high reputation of the brand helps them have a market edge over the other brand and which also lets them price their products at a higher price.
Own stores, no licensing Distribution. No counterfeit of its products, more profits.
Design and Craftsmanship. Tie-ups with designers. New innovative attractive designs with high standards. Focus on innovation.
Quality in raw material The quality of raw