Ramon Castillo

Topics: Management, Marketing, Strategic management Pages: 4 (552 words) Published: March 11, 2013
Claro M. Recto Avenue, Manila Philippines
Tel No. (02) 734-8831 to 39

Institute of Graduate Studies

A Case Study on

Ramon Ilejay Castillo

In Partial Fulfillment of the requirements for the Degree of Master in Business Administration


Marie Karla De Leon
Ralph Michael Licaros


Dr. Roberto Gabiola

October 23, 2012

Ramon Ilejay Castillo


III. Statement of the Problem

Major Problems
- No definite business plan for the start-up of the company.
- Business has no track record in the industry.

Secondary Problems
-No contingency plan in case of loss especially on the financial side.
-Has brand name, but no active promotional activity or marketing strategy.

IV. Statement of the Objectives

To be a pioneer maker of electronic products in the domestic market.

To produce more innovative electronic products.

To be able to export in international market.

V. Areas of Consideration

- Competition from low cost producing countries like China and other ASEAN countries.

- No competition in the local electronics industry.
- The contract they had signed together with the department of science and technology to make the scoreboards for the Southeast Asian games which was held last November 1991.

- No formal quality management program
- Not enough and effective promotional strategy.
-Knowledge is limited only to electrical engineering.

-Innovative and competitive products
-Affordable prices( product are priced below the prices of the competitor -Low cost and custom made products
- Good Brand Name
- Competent Workforce (highly trained R&D and production staff)

VI. Alternative Courses of Action

Alternative Course of Action 1
- A formal business plan should have been prepared before starting up his company....
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