Preview

Lion Nathan

Good Essays
Open Document
Open Document
785 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lion Nathan
Lion Nathan, having invested over US$200 million in China, is already among the largest beer investors in the country and the most aggressive brewer in the Yangtze River Delta.
The completion of the Suzhou brewery is a significant milestone for Lion Nathan and sees the realisation of our plans to establish a wholly-owned brewery in the critical growth region of the Yangtze Delta.
Lion Nathan's vision is to become the biggest and best brewing company in the Yangtze River Delta by the year 2000. Over the next two years the company will be building on the platform already established in the region's five key cities.
About the Brewery
The Suzhou Brewery is wholly owned by Lion Nathan, making it one of a kind in China. It is the company's major Chinese asset.
It is the largest, most modern brewery in the Yangtze Delta, and the second largest brewery in the Lion Nathan Group. With a 300 million litre capacity, it is larger than the whole of Lion Nathan's New Zealand brewing operation, and has the potential to expand to 600 million litres at a later date.
The Suzhou Brewery supplies beer for the Shanghai and Suzhou market.
Lion Nathan has 6 regional sales offices in the YRD and employs 400 sales and merchandising staff.
Lion Nathan has also established an office in Shanghai to manage the growth of its Chinese brewing operations
1998
Lion Nathan extends its business in China with the completion of the Suzhou Brewery and Rheineck launched in other Chinese cities of the Yangtze Delta Region.
1997
The head office of Lion Nathan's China operations is moved from Hong Kong to Shanghai, demonstrating Lion Nathan's commitment to the Yangtze Delta Region. Rheineck is launched with great success - within 6 months it has become a 10% brand in Shanghai.
1995
Lion Nathan buys its first brewery in China, acquiring a 60% stake in the Taihushui Brewery at Wuxi. Lion Nathan's ownership was later increased to 80% at a total cost of US$43million. Lion Nathan Beer and beverage

You May Also Find These Documents Helpful

  • Good Essays

    Bus 599 Paper

    • 1454 Words
    • 6 Pages

    Historically, the brewing business was known as a local industry. Furthermore, only few of the brewers were known at an international level. During the past decades, there were a lot of consolidations done within the beer industry. With the past few years, the process of global beer consolidation grew even higher. By the year 2008, there were two major acquisitions made within the global brewing industry. The two acquisitions were made of Scottish and New Castle by Carlsberg and Heineken. The other acquisition was done of Anheuser-Busch by InBev. (www.carlsberggroup.com).…

    • 1454 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    * Neiman Marcus recently announced a move into the growing China market. The move is part of a partnership with Glamour Sales Holding, a company specializing in ecommerce. Neiman Marcus hopes to have a website for the Chinese market live by the end of…

    • 1073 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Sam Adams Porter Analysis

    • 2077 Words
    • 9 Pages

    network of more than 340 wholesale distributors across the world. The company products reach retailers including,…

    • 2077 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Anheuser-Busch company is considered one of the top largest brewing company in the world because it is a very old company which is founded in 1852 and it has various of different style of beer. In addition, Anheuser-Busch company is known that it has very strong relationship with the international market and it also considers a global brand because it is providing many countries with their alcoholic products and non-alcoholic products such as soft drink and ice-cream.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Yuengling

    • 2372 Words
    • 6 Pages

    Yuengling is popularly known as brewing company. It was owned by Richard Yuengling, Jr and was started by his family. Most people have heard of this brand of beer. It is most widely known in PA where its headquarters is. It is actually the oldest brewing company in the United States starting back in 1829. This beer company sells an average of 2.5 million barrels of beer annually. According to Bloomberg.com, Yuengling passed Boston Beer Co. as the largest U.S. owned beer maker by volume sold. The company itself is valued around $1.8 billion.…

    • 2372 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Case Study of Fedex and UPS

    • 4023 Words
    • 17 Pages

    begun construction of a major regional hub in Guangzhou and already had over 200 Chinese…

    • 4023 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Awarded Best Water Bottling Plant by ABWI in 2001, 2002, 2003 and 2004 and an Order of Excellence in 2003 and 2004.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    China Innovation

    • 6928 Words
    • 28 Pages

    Shanghai, and Robbert Gorris, general manager, Beijing, of the Benelux Chamber of Commerce in China, along with Bofan Wu,…

    • 6928 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Singha corporation

    • 2486 Words
    • 10 Pages

    Singha Corporation Co., Ltd. is a subsidiary of 
Boon Rawd Brewery Co., Ltd., the first and 
largest Brewery of Thailand. The company was 
incorporated to oversee the beverage business 
of Boon Rawd Brewery Co., Ltd. and is responsible
for the operation and marketing of beer, soda 
water, drinking water and various energy drinks 
and beverage producers. At present,
Boon Rawd Brewery is the owner of “Singha”,
“Leo ”, “B-ing”,“Purra”,“Pun Dee”,and “Masita” 
trademarks.

At present, Singha Corporation Co., Ltd. operates 3 Breweries and 7 Soda Water and Drinking Water factories located in strategic Regions across Thailand. Moreover, the company's vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in nearly 50 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American Countries.

Singha Corporation Co., Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. As an integral part of Thai Society, Singha Corporation Co., Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship.…

    • 2486 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Heineken Case Study

    • 5130 Words
    • 20 Pages

    1975 A new Dutch brewery opens in Zoeterwoude, the largest modern brewery in all Europe at the time.…

    • 5130 Words
    • 20 Pages
    Satisfactory Essays
  • Good Essays

    nile special

    • 2286 Words
    • 10 Pages

    The product we have chosen is a beer from Uganda called Nile Special and it’s produced by Nile Breweries. Nile Breweries was founded in 1951 by a group of businessmen associated with the Construction of Owen Falls Dam at the Source of River Nile. Muljibhai Madhvani and Company, an Asian-Ugandan entrepreneur bought and run the company between 1957 and 1971. In 1971 the company changed management as Idi Amin expelled Asians from Uganda. In 1992 the Ugandan government returned the management of the brewery to the Madhavani Group. It currently produces 8 kinds of beer including castle lager, Club Pilsner, Nile special, Redds, Chairman’s, Grolsch, Nile Gold, Eagle larger and other smaller and less popular beers. Since 2006, a large amount of money has been spent to acquire state of the art machinery therefore helping capacity of the company’s production increase.…

    • 2286 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Tiger Beer

    • 3594 Words
    • 15 Pages

    Launched in 1932, Tiger beer (Tiger) is Asia Pacific Brewery’s flagship brand. Over the years, Tiger Beer has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings, winning gold medals for its crisp, smooth, refreshing, well-balanced and flavorful taste.…

    • 3594 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    . In 2001, Beer na Beer was reformulatedand now has 6.0% alcohol volume.ABI 's seven other beers are sold on a somewhat limited scale, but itsColt 45brand,launched in 1995, is the biggest among them. This malt liquor 's biggest competitor is RedHorse Extra Strong from San Miguel. ABI 's other licensed brands areCarlsberg(the brewery 's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), ColtIce (2003), Lone Star ULTRA (the country 's first low-carb beer, launched in 2004, Stag(either cancelled or it 's just hard to find in the country), and Coors (2008).The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC 's Wilkins, and Summit mineral water. Theyare both launched in 1992.In 1995, Q Shandy was launched to compete with SMC 's Cali. In 1999, Pacific Sun iced teawas launched. In 2009, Asia Brewery introduced Feelgood, the first juice drink in thePhilippines to contain prebiotics.Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a licenseto produceVirgin ColafromVirgin Drinks. They are…

    • 835 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Tiger Beer being a beverage that cannot be differentiated very much from other substitutes such as Heineken and Carlsberg, generally focuses on advertising itself as a brand more than a beverage. At such, the focus of Asia Pacific Breweries for Tiger Beer on the marketing communications and advertising objectives from 1932 to 2012, is mainly to raise awareness of the brand, build brand loyalty and maintain brand image.…

    • 2236 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Since we opened our first store in 1973, we have grown into a network of more than 200 stores in Hong Kong and Macau, with dedicated staff who pride themselves on their commitment to innovation and superior quality of service.…

    • 5113 Words
    • 21 Pages
    Powerful Essays

Related Topics