Management Information System for Parknshop

Topics: Customer service, Customer, Marketing Pages: 18 (5113 words) Published: June 7, 2012
Management Information System
ParknShop Infrastructure Report


This is a report focusing on a specified organization’s web page. The assignment will summarize what you see as the infrastructure of PARKnSHOP.

* Background of PARKnSHOP
* Internal (IOS)
* External (PEST, Porter’s five forces and CRM)
* Strengths and weaknesses
* Achieve Brand Loyalty and Customer Retention
* The Conclusion of PARKnSHOP’s System
* The Recommendation for PARKnSHOP

* *

Background of ParknShop

PARKnSHOP is the leading supermarket chain in Hong Kong, with an unrivalled reputation for giving customers outstanding value for money, the highest quality in fresh food, an unmatched range, and world-class service.

Since we opened our first store in 1973, we have grown into a network of more than 200 stores in Hong Kong and Macau, with dedicated staff who pride themselves on their commitment to innovation and superior quality of service.

Our well-known 'Fresh Check' and 'PriceWatch' programmes have set the benchmark for Hong Kong retailing, guaranteeing customers the highest possible levels of food safety, at the best value in town.

Through our 'We Make Your Day' corporate philosophy, which is at the heart of all of our marketing and internal communications, we also promise to deliver outstanding choice and exceptional service.

PARKnSHOP's Superstore concept has transformed the way Hong Kong shoppers think about supermarket shopping, giving them the widest selection of international grocery items in the city, plus an unparalleled range of fresh and cooked food, ranging from live fish, market-style fruit and vegetables, to Chinese sui mei, freshly prepared sushi, and an in-store bakery. The larger Superstores also offer clothes, imported cosmetics, bed and bath accessories, a DIY section, a budget $8 zone and a vast range of general household merchandise.

There are now more than 50 Superstores in Hong Kong, making PARKnSHOP a true one-stop shop.

PARKnSHOP's retailing foresight and management drive is well recognised through numerous consumer, industry and community awards. We are frequent winners of prestigious service awards and are among the most trusted and respected retail brands in the region.

PARKnSHOP is a member of the A.S. Watson Group (ASW), a wholly owned subsidiary of Hutchison Whampoa Limited. Since 1828, ASW has evolved into an international retail and manufacturing business with operations in 36 markets worldwide. Today, the Group operates over 7,800 retail stores running the gamut from health & beauty chains, luxury perfumeries & cosmetics to food, electronics, fine wine and airport retail arms. ASW also supplies a broad range of beverages, from bottled water, fruit juice, soft drinks and tea products to the world's finest wine labels via its international wine wholesaler and distributor. The Group employs more than 90,000 staff worldwide.

Internal Environment
.Inter-organization Information System:

In this recent year, with the great development on Internet, many companies started to develop their business with the help of the Internet, they use Internet of advertising, cooperate with other firms or companies in order to get benefit in both sides. There is an automated information system that shared by two or more companies, which means it’s a system that links one or more firms to their customers or their suppliers and factilitates the exchange of products and serveices from the Internet, Inter-organizational Information System.

From the website that we discuss, PARKnSHOP, it also use the system mention...
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