Like A Girl Commercial Analysis

Be a Girl Because You Are a Girl “A girl's confidence plummets during puberty.” In the “Like a Girl” campaign commercial, Always sends a message on vulnerability that during puberty words and stereotypes can have lasting effects on girls and their confidence. It is obvious throughout the commercial that a point is being made about women and their common stereotype. Even the women being interviewed know how and what the common response would be when asked to “do something like a girl.” This commercial brings to the audience's attention the negative connotation to the phrasing of performing in such a manner that would be similar to a girl. The Always “Like a Girl” commercial uses a play on emotions and stereotypes to appeal to a crowd that would find the depictions offensive or those who offend women with this phrase in hopes to educate people on the pathos of “Like A Girl.”
The commercial aims at a more general audience because everyone can read on stereotypes and participate in stereotyping- even women whom the commercial is trying to defend. To narrow down an audience who would be mostly affected would be to look at those who use
The use of a real life example from a teenage girl makes a very strong point. She tells of the feelings and thoughts that “like a girl” can invoke. From a viewer's standpoint, it is much easier to relate with someone who has felt and experienced the same emotions due to a common stereotypical phrase. When Erin is speaking of her experience, she says that during a time of vulnerability, a girl is trying to figure out who she is. When someone says they are performing “like a girl” it creates questions as to why that isn't good enough and puts more pressure on figuring out who one is. Once again, we see a real life connection with the audience. Everyone has to figure out who they are, therefore connecting the