Lenovo's Product Life Cycle

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Abstract
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten ship requirements and had achieved an award-winning use of thermoplastics and other recycled packaging materials.
Lenovo-a consumer product
Lenovo is a business that is built on product innovation, a highly efficient global supply chain and strong strategic execution. Its products range from exceptionally engineered laptops, ultrabooks, tablets, desktops and servers. It’s ThinkPad and IdeaPad that are the most popular among all of them. Lenovo’s systems are designed with extended battery life with up to 10 hours on some systems and with extended battery options that can last as long as 30 hours with the lithium ion technology. Smart air flow system allows the laptops to run cool which takes battery little power. Enhanced Windows 7 with Intel multi-core processors, One-key data recovery, ambient light sensor which automatically dims the system when not in use and VeriFace face recognition software for password login are among the few novel functional features that are available in Lenovo products.
Lenovo has powerful security protection tools that prevent malicious malware, and viruses from swarming into the computers and can even locate and control PCs that have been stolen. Lenovo’s security begins with their core technology



References: http://www.lenovo.com/social_responsibility/us/en/GreenPaper_Packaging.pdf http://www.lenovo.com/social_responsibility/us/en/Lenovo_ISO9001 Corporate_Certificate.pdf http://www.lenovo.com/social_responsibility/us/en/FY2011_Lenovo_Sustainability_Report.pdf# page=16&view=fit http://www.fastcompany.com/1830073/9-principles-great-branding-design http://www.doyoumatter.com/ http://www.lenovo.com/services_warranty/US/en/pdf/lenovo-warranty-services.pdf Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market

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