Lenovo's Product Life Cycle

Topics: Marketing, Customer service, Packaging and labeling Pages: 5 (1619 words) Published: September 19, 2013
Abstract
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten ship requirements and had achieved an award-winning use of thermoplastics and other recycled packaging materials. Lenovo-a consumer product

Lenovo is a business that is built on product innovation, a highly efficient global supply chain and strong strategic execution. Its products range from exceptionally engineered laptops, ultrabooks, tablets, desktops and servers. It’s ThinkPad and IdeaPad that are the most popular among all of them. Lenovo’s systems are designed with extended battery life with up to 10 hours on some systems and with extended battery options that can last as long as 30 hours with the lithium ion technology. Smart air flow system allows the laptops to run cool which takes battery little power. Enhanced Windows 7 with Intel multi-core processors, One-key data recovery, ambient light sensor which automatically dims the system when not in use and VeriFace face recognition software for password login are among the few novel functional features that are available in Lenovo products. Lenovo has powerful security protection tools that prevent malicious malware, and viruses from swarming into the computers and can even locate and control PCs that have been stolen. Lenovo’s security begins with their core technology and award-winning ThinkVantage technologies that are exclusive to Lenovo. Their secure and private cloud files access allows sharing or streaming files without the need to store them locally. The premier X1 Carbon is the latest in ThinkPad’s and its island style X1 keyboard, light design which weigh less than 3 pounds and is only 18mm thin is truly considered the best. Its quality and simple design immediately reveals trendy and fascinating ThinkPad perception. Branding and design are to a large extent inseparable as a brand is not just a logo but it’s a gut feeling people have about a particular product and I believe that Lenovo is providing that to its customers with their latest innovative products.

Packaging and Support Services
Customers benefit from many of the advances that have been made in packaging. Lenovo is committed to offering environment friendly packaging for its products. Over the past several years, Lenovo has had a strong focus on increasing the use of recyclable materials in packaging; reducing the size and expanding the use of bulk and reusable packaging. Recent research estimates that Lenovo has totally eliminated over 1000 tons of packaging consumption by weight through design optimization and refinement across all Lenovo product shipments. The new packaging material, made from 100 percent recycled thermoformed cushions, enables PCs to be stacked together and requires less packaging material. This new material also helps minimize shipping costs. In addition, on many Lenovo notebook product lines Lenovo has implemented the use of 100% post-consumer molded fiber (paper pulp) packaging, which can typically be readily recycled in municipal waste streams. Lenovo is currently in the process of assessing the global availability of FSC certified packaging to support manufacturing facilities in all geographic regions. Lenovo’s Asset Tagging Service that is executed in production ensures that a user PC is easily identifiable and traceable right...

References: http://www.lenovo.com/social_responsibility/us/en/GreenPaper_Packaging.pdf
http://www.lenovo.com/social_responsibility/us/en/Lenovo_ISO9001 Corporate_Certificate.pdf
http://www.lenovo.com/social_responsibility/us/en/FY2011_Lenovo_Sustainability_Report.pdf#
page=16&view=fit
http://www.fastcompany.com/1830073/9-principles-great-branding-design
http://www.doyoumatter.com/
http://www.lenovo.com/services_warranty/US/en/pdf/lenovo-warranty-services.pdf
Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market
Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market
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