Operation Management’s Group Discussion
Question 1: Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? “Timbuk2 is more than a bag; it is more than a brand…” If you have an opportunity to go to the web site www.timbuk2.com, you will find out something… Timbuk2 is so different, so unique. I think you will have a bag that you need by click on the box customize bag, which means you can design your bag by yourself, create the shape, size, logo, color and so many options of your bag. On the other hand, you can buy a bag by a normal way; they have a large amount of samples on the website which was divided to 6 different articles such as messenger, laptop, tablet, backpack, tote, travel, accessories. Each article also has many list that make the customer easier to choose the bag he or she wants. Just by some clicks, the bag will come to your door only 2 days. I cannot believe that they can make the bag and delivery only two days. That is so impressive of delivery speed. Timbuk2 bags are not only unique but also quality. Quality is the main completive dimension of Timbuk2 which is driving the sales of the company. Timbuk2 bags are very durable because “Timbuk2 bags are worn daily for decade, or more, accompanying the owner through all sorts of defining life events. True to Timbuk2 legend of indestructibility In the case of Timbuk2’s new laptop bags sourced in China, their competitive priorities are not so different from the custom messenger bag. First of all, they still have their key competitive dimension “Quality”. It is really obvious that quality of the products is the key to success of Timbuk2’s quality. The customers feel very satisfy with the quality of product they purchased from Timbuk2. Their laptop bag’s designs still attract a lot of people because they were...
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