"Packaging" Essays and Research Papers

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Introduction Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it...

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Product packaging plays an important role in the marketing mix Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.  The findings of many other research projects are supplemented by the survey carried out by IRI (Information Resources Inc.), which provides information about this subject...

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The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging, in terms of human history and civilization, is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located, moving frequently to avail themselves of game...

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Packaging Persuasion

Packaging Persuasion When purchasing products today, Americans tend to focus more on the packaging rather than the actual product inside, making this century all about looks. From different brands of breakfast cereal to the cosmetics or beauty products we use, packaging holds great value and meaning. Packages are full of persuasion and appeal. What is eye catching and attention grabbing is what wins the buyer; the package is what makes the product. Most Americans depend solely on the packages’...

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Marketing - Packaging of Raisins

7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors, like Newman’s Own Raisins and Champion Raisin, the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce red box packaging. Sun-maid raisins stand out due to many factors like its visibility, the information given on the packaging, emotional...

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Plastic Packaging

imagine, if one day, you can no longer find any plastic packaging, what would your life be? Say, when you bought a chunk of fresh meat, normally placed in a polythene plate with a layer of food wrap, the plastic packaging of which disappeared now, what could you do to take it away hygienically? Or when you bought some toilet cleaners, how could you bring it home in order not to harm your hands without a plastic bottle provided? Plastic packaging is everywhere that one can never avoid in our daily...

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Packaging in Marketing

Packaging Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them, or make them feel comfortable and attractive. Packaging is more than just your product's pretty face. Your package...

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Active And Intelligent Packaging Innova

1 Active and Intelligent Packaging: Innovations for the Future By Karleigh Huff Graduate Student Department of Food Science and Technology Virginia Polytechnic Institute and State University (Virginia Tech) Blacksburg, Va  2 Introduction Food packaging exists to make our lives easier. We need packaging to contain foods, protect  foods from the outside environment, for convenience, and to communicate information to consumers  about the food inside the package. Containment is the most basic function of a package...

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Improving fruit and vegetable packaging

Improving fruit and vegetable packaging Share  Email 0 Comment(s)  Print Published 2006-08-28 00:00:00 FRUITS and vegetables are an important sub-sector in the agricultural sector because they are valued as protective food. They are very rich source of minerals, vitamins providing more energy per unit weight than cereals. Pakistan has a wide range of agro-climatic condition, which allows the production of a variety of fruits and vegetables. However, there is a wide gap between availability...

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Ethics in Food Labeling and Packaging

Ethical Food Labeling and Packaging After seeing the ad on television or in the weekly grocer flyer, seeing the actual labeling on a product is what consumers have to make informed choices. What started out to be another form of advertising and last attempt to sell a product, food packaging and labeling has been regulated through the FDA and FD&C to require certain information. It was declared to be the policy of the Congress to assist consumers and manufacturers in reaching these goals...

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