Is the future of cinema a secure one? Support your case by discussing five major trends that you believe will affect the future of the sector. INTRODUCTION
The growing socio-economic importance of the entertainment industry, especially the public entertainment in this current global climate cannot be overemphasised. The hype that is consistently generated by the cinema industry is promoting the much needed positive synergy in the society, as the masses attempt to climbs out of the glooms of the recent global economic recession. This paper would address how secure the future of the cinema industry is as well as discuss trends that could affect its future. The entertainment industry refers to a wide spectrum of areas that includes: newspaper, magazines, gambling, gaming, cinema amongst others. However, for the purpose of these report, the emphasis would be on the cinema sector market.
THE ENTERTAINMENT INDUSTRY
The entertainment industry in the United Kingdom is one of the leading entertainment industries in the EMEA region. It is growing at an annual rate of 6.4% (PWC Entertainment & Media Report, 2012).The entertainment industry in the United Kingdom is not immune to the impact of the global economic recession, and the resultant fluctuating trend in the entertainment industry confer a degree of importance to the study of the future of the entertainment industry, most especially, the cinema sector. This report would discuss the security of the future of Cinema in the United Kingdom as well as support the argument by citing five major trends that could affect the future of the sector. Academic literatures, theories and models that are relevant to the issues in discussion would be applied. The essay would attempt to discuss the issues from different perspectives while comparing markets facts with relevant research outcomes while using available empirical evidences to support each position taken. Irrespective of the current state of the entertainment industry, the prediction is that the entertainment and media industry is expected to grow by about £63 billion, representing about 3.1% contribution to the United Kingdom economy (PWC Entertainment & Media Report, 2012). This is one of the reasons why various schools of thoughts are of the opinion that the future of Cinema in the United Kingdom is secured.
There has been a decrease in the number of cinema across the United Kingdom since the 1950s however, the increment in the level of the disposable income and a general increase in the level of the cinematic awareness of the people. The cinema industry use well planned marketing strategies such as hype to arrest the curiosity of the public and thereby make financial gains (Baudrillard, 2004). The appreciation of the future of cinema in the United Kingdom is dependent on having a clear insight into the socio-cultural functioning of the public entertainment such as the Cinema as well as having of an understanding of the degree to which such public entertainment such as the cinema could be replaced by private frameworks that are designed to meet the needs of the individual member of the audience (Clarke & Critcher, 1985). This essay would consider hot the domestication of new technologies could impact the behaviours of the cinema audiences. The future of the cinema in the United Kingdom is secured because the sector is experiencing a revolution. Not only is the sector experiencing an economic progression, they are also experiencing a paradigm shift in the way that customers consume media, thanks to the re-emergence of new technology such as the 3-D. The 3-D has enjoyed a widespread support from production houses, studios, filmmakers as well as owners of theatres. However, the consumers construe the 3-D from the purview of big and coloured glasses and the possible 3-D effects such as strained eyes and occasional headaches; thereby inducing their reluctance to admit the increasing significance of the 3-D technology (Bowdin...
References: Baudrillard, J. (2004) The Consumer Society: Myths and Structures. Sage: London
Bowdin, G., Allen, J., O 'Toole, W., Harris, R
Clarke, J. & Critcher, C. (1985) The devil makes work: leisure in capitalist Britain, Macmillan, London
Mark, P. (2003) Mind and Media - The effects of television, computer and Video Games. 2nd Edn. Routledge, London.
PWC Entertainment & Media Annual Report, 2012. London
The British Film Award, 2011
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