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Korean Entrepreneurs Dominate The African American Beauty Supply Industry Case Study

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Korean Entrepreneurs Dominate The African American Beauty Supply Industry Case Study
Why do Korean Entrepreneurs Dominate the African American Beauty Supply Industry?

As a native Chicagoan and inner city resident, I have patronized many beauty supply stores in pursuit of hair care products and accessories specifically designed to address the unique needs of African American hair. While the product offerings vary greatly among these local businesses, there is an unwavering similarity: each is owned and operated by Korean businessmen. This phenomenon extends beyond my hometown: 80 to 90 percent of independent beauty retail stores in America that cater to African American clientele are owned by Koreans, while only 1 percent are owned by African Americans.
Historical perspective sheds light on this strategic move. In
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