Kid Kustomers

Eric Schlosser is indeed correct about the changing trends in marketing and advertising and I agree with him that there is an increased focus on children in advertising. This is clear from the kind of content that one is likely to watch on television nowadays where the content has been to a large scale focused towards things that are of interest to children. The question that one would ask from reading the article is whether the trend is right or whether the marketing companies are losing the right objective of marketing by focusing it towards children.
In my opinion, focusing on children in marketing is an approach that is bound to be successful for any company. Children constitute a very sensitive part of the society and this means that the other members of the community such as their brothers and sisters will always strife to do whatever it takes in order to make them happy. It is for this reason that on realization by parents that they were no longer spending much time with their children, they feel guilty about it and will therefore do anything possible in order to make them happy. This is also the case with their elder siblings where they come up with a way of making up for this time by buying them what they wanted. By making children happy and attracted to a particular product, one does not only create market for the children but also creates market among the people who will want to see them happy.
When Schlosser mentions the ability of children to create an early association with brands in the market he reminds me of my young age when I got attached to the Coca Cola logo before I had even learnt to talk. I would actually say that Coca Cola was my first word to learn before I even went to school and before I even learnt to pronounce my name. This is because my parents bought be soda form time to time and it was the most exciting drink for me. With time I had to learn how to identify the drink so that I could communicate it to my parents whenever I wanted