Essay On Child Advertising

Buying all that expensive jewelry and that glamorous, new shoes, is a way for you into buying popularity. At least that's what most children think. Advertisers create simple commercials that are able to make children feel stupendous, when they buy the new “coolest’ product, today. Why do we feel this way, you ask? The company's advertisements are convincing children into purchasing the product, until their wallets are empty. Advertisements contain effective techniques that are targeted to children, but they could be seeing problems in their physical and psychical health in the future. Those swaying advertisement techniques are the main key into a child’s mind, frequently telling them to buy this product. In the modern society, there are tons of celebrities that are amazing people in front of some children's eyes, giving a chance for advertisers to swoop in and brainwash them. According to the NBC News article, “If star athletes sell junk food -- is your kid more likely to eat it?”, it states that Peyton Manning has earned about $12 million dollars just to advertise companies, like Papa John’s. Kids look up to these celebrities, they are willing to buy whatever the star says is vigorous. These advertisements are mostly connected with topics that children are mostly familiar with, which makes a successful way to advertise their product.
According to the article, “Marketing to kids gets more savvy with new technologies”, it describes that kids use $1.12 trillion of spending money on products. While in the article, Facts About Marketing To Children it states that advertisers spend $15 billion on advertisements towards children. This means that it creates an enormous amount of profit for them, just from targeting kids. Advertisers are able to make the money, off of children's cluelessness of the real industry of