Kfc Pest Analysis
Final Project
KFC (Kentucky Fried Chicken)
Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah
(07108118) (07108124) (07108125) (07108140)
BBA Fall – 2007
Section “B”
Date of Submission: 15 – 06 – 2011
Final Project
KFC (Kentucky Fried Chicken)
1.
Final Project
KFC (Kentucky Fried Chicken)
Dedication
“We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped us to complete this uphill task in a better and perfect way”
GIFT Business School
Page 1
Final Project
KFC (Kentucky Fried Chicken)
Acknowledgement
We firstly thank ALLAH Almighty the most Beneficent and the Merciful, and the Master of the Day of Judgment, who bestowed upon us the endurance to bring this work to an end.
We deem it our utmost pleasure to avail this opportunity to express gratitude and keep sense of obligation of our Sir Muhammad Afzaal for her valuable guidance, scholarly criticism, untiring help, compassionate attitude and enlightened supervision during the whole project and making of the report.
Last but not the least, we feel highly obliged and earnestly pay humble and heartfelt thanks to most affectionate fathers and mothers for their moral and financial support and encouragement and specially our mothers because they always remember us in their prayers.
GIFT Business School
Page 1
Final Project
KFC (Kentucky Fried Chicken)
Table of Contents
1. Introduction of Company........................................................................................................1 1.1 KFC in Pakistan..................................................................................................................2 1.2 Nature of the Business........................................................................................................2 1.3 Current
KFC (Kentucky Fried Chicken)
Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah
(07108118) (07108124) (07108125) (07108140)
BBA Fall – 2007
Section “B”
Date of Submission: 15 – 06 – 2011
Final Project
KFC (Kentucky Fried Chicken)
1.
Final Project
KFC (Kentucky Fried Chicken)
Dedication
“We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped us to complete this uphill task in a better and perfect way”
GIFT Business School
Page 1
Final Project
KFC (Kentucky Fried Chicken)
Acknowledgement
We firstly thank ALLAH Almighty the most Beneficent and the Merciful, and the Master of the Day of Judgment, who bestowed upon us the endurance to bring this work to an end.
We deem it our utmost pleasure to avail this opportunity to express gratitude and keep sense of obligation of our Sir Muhammad Afzaal for her valuable guidance, scholarly criticism, untiring help, compassionate attitude and enlightened supervision during the whole project and making of the report.
Last but not the least, we feel highly obliged and earnestly pay humble and heartfelt thanks to most affectionate fathers and mothers for their moral and financial support and encouragement and specially our mothers because they always remember us in their prayers.
GIFT Business School
Page 1
Final Project
KFC (Kentucky Fried Chicken)
Table of Contents
1. Introduction of Company........................................................................................................1 1.1 KFC in Pakistan..................................................................................................................2 1.2 Nature of the Business........................................................................................................2 1.3 Current
References: http://www.planetfeedback.com/kentucky+fried+chicken/menu+choices/infuriated+by+c ommunication+problems+at+kfc/316329 http://www.austrade.gov.au/Food-to-Pakistan/default.aspx http://thefinancialdaily.com/NewsSearchResult/NewsSearchDetail.aspx?NewsId=92048 http://paknet.net/expending-in-pakistani-food-sector/ http://www.kfc.com/menu/salads.asp http://www.kfcpakistan.com/ http://www.jang.com.pk/thenews/investors/feb2003/if.htm http://www.psopk.com/media/news_detail.php?nid=96 http://www.onepakistan.com/news/local/karachi/33848-KFC-Teachers-Convention.html Interview with the Marketing Manager: Muhammad Kaleem www.kfc.com GIFT Business School Page 1 Final Project KFC (Kentucky Fried Chicken) Competing on the Edge, Strategy as the Structured Chaos by Shona L. Brown and Kathleen M. Eisenhardt *---------------------* GIFT Business School Page 3