Kerry Patterson's Influencer: The Power To Change Anything
Influencer: The Power to Change Anything
Executive Summary Losing weight: is it as simple as burning more calories than consuming? This describes an outcome, not specific behaviors leading to success. Scientific evidence proves “exercise on home equipment, eat breakfast, and weigh themselves daily” are the vital behaviors leading to successful weight loss (Patterson 42). The core of Kerry Patterson’s Influencer: The Power to Change Anything breaks down desirable outcomes by identifying vital behaviors and analyzing the cognitive cause and effect map that drives thinking. Two questions must be addressed: am I able to and is it worth it? (Patterson 50). These two categories, ability and motivation, funnel into the six-influence forces framework …show more content…
Reasoned strategies focus on long-term commitment, strengthening interpersonal relationships, and pushing the other party to see the benefits of the action: “understand why the request is being made.” (Whetten 301). The goals of both parties intertwine and become congruent, and this method requires a lot of time because one has to identify incentives and underlying motivations. A concrete time-line for this sort of change is overlooked in Patterson’s theory, which could make influencers feel hesitant by its ambiguity. Patterson’s model is more of a lens to look for an opportunity to influence, providing influential insight. The other two influence strategies described in the textbook, retribution and reciprocity, play out more like manuals and do not consist of in-depth analysis. The trade-off is that these two strategies are much easier and faster to implement than reasoned strategies.
Changing Vital Behaviors Contrast with Theory of Reciprocity and Verbal …show more content…
For example, looking at what public schools thrive in low-income environments and analyzing best practices used in these “model” schools. The same issue arises with problem solving as does finding vital behaviors: “stating the problem as a disguised solution” (Whetten 175). The follow-up stage is crucial in the influential model because adding supplemental forces depends on how they collaborate with each other.
Personal Application: Kudana Entrepreneurial Venture – Influencing Fitness Behaviors Patterson’s influential framework aligns perfectly with my goals as an entrepreneur; I plan on using this reasoned-strategy to influence fitness behaviors for my new company Kudana. For Kudana, I strive to make long-lasting changes in people in regards to their fitness habits, and therefore, taking on a more investigative approach to alter behaviors is crucial.
Outcome: Target Impoverished Population to become more active and fit
Identifying Vital
Executive Summary Losing weight: is it as simple as burning more calories than consuming? This describes an outcome, not specific behaviors leading to success. Scientific evidence proves “exercise on home equipment, eat breakfast, and weigh themselves daily” are the vital behaviors leading to successful weight loss (Patterson 42). The core of Kerry Patterson’s Influencer: The Power to Change Anything breaks down desirable outcomes by identifying vital behaviors and analyzing the cognitive cause and effect map that drives thinking. Two questions must be addressed: am I able to and is it worth it? (Patterson 50). These two categories, ability and motivation, funnel into the six-influence forces framework …show more content…
Reasoned strategies focus on long-term commitment, strengthening interpersonal relationships, and pushing the other party to see the benefits of the action: “understand why the request is being made.” (Whetten 301). The goals of both parties intertwine and become congruent, and this method requires a lot of time because one has to identify incentives and underlying motivations. A concrete time-line for this sort of change is overlooked in Patterson’s theory, which could make influencers feel hesitant by its ambiguity. Patterson’s model is more of a lens to look for an opportunity to influence, providing influential insight. The other two influence strategies described in the textbook, retribution and reciprocity, play out more like manuals and do not consist of in-depth analysis. The trade-off is that these two strategies are much easier and faster to implement than reasoned strategies.
Changing Vital Behaviors Contrast with Theory of Reciprocity and Verbal …show more content…
For example, looking at what public schools thrive in low-income environments and analyzing best practices used in these “model” schools. The same issue arises with problem solving as does finding vital behaviors: “stating the problem as a disguised solution” (Whetten 175). The follow-up stage is crucial in the influential model because adding supplemental forces depends on how they collaborate with each other.
Personal Application: Kudana Entrepreneurial Venture – Influencing Fitness Behaviors Patterson’s influential framework aligns perfectly with my goals as an entrepreneur; I plan on using this reasoned-strategy to influence fitness behaviors for my new company Kudana. For Kudana, I strive to make long-lasting changes in people in regards to their fitness habits, and therefore, taking on a more investigative approach to alter behaviors is crucial.
Outcome: Target Impoverished Population to become more active and fit
Identifying Vital