Melissa E. Raveed
Assessment Code: JOT2 – Task 1 (Learner Analysis)
The Whale of a Sale Children’s Consignment Event (WoS) is a triannual (Spring, Fall, Late Fall (Holiday), consignment sale based in the Indianapolis Area. It is Indiana’s largest children’s consignment event featuring 30,000 square feet of clothing, toys, equipment, bedding, furniture, boutique and maternity items (Whale of a Sale, LLC, 2014). Local parents and caregivers (consignors) are solicited to select, prepare and turn in appropriate items that will then be sold enmasse over a course of a three day period. Consignors receive revenue from their sales, with a small percentage kept back in order to cover operating costs for the managers of the sale. The sale is marketed to local parents as a better way to sell their gently used items with higher profit margin than a regular consignment shop and a larger and more targeted audience than a neighborhood garage sale (Whale of a Sale, LLC, 2014). Instructional Problem and Goal
New consignors (sellers) can become overwhelmed with the process of participation in Whale of a Sale. Unlike a traditional consignment shop, WoS consignors are tasked with selecting and preparing the the items they wish to sell, pricing those items, and entering them into an online inventory management system. They are essentially, their own “shopkeeper”, minus the “shop”. For those who are new to the process, This can lead to a less than satisfying consignment experience in terms of time spent in the preparation vs return on investment (what they earn from the sale) as well as problems during the drop off process, where consignors bring in their items to be screened. The instructional goal is to provide a unit of instruction that will address these concerns in a way that is approachable and will enable the learner to have a greater rate of return on their time and resources investment.
Entry level skills required for the topic.
Consignors who are new to the process need to
have a basic familiarity with the following skills in order to participate in the consignment process:
1. Computer skills: Basic web research skills, operation of printing equipment, data entry.
2. Cleaning and maintenance of clothing, toys and accessories. Computer skills, such as the ones mentioned above are needed so that the consignor can research suggested retail pricing to determine pricing for their items, print labels for their merchandise and enter their items into the webbased consignment database. Without these skills, the consignor would not be able to participate unless they solicited someone else’s help with these tasks. Cleaning and maintenance of clothing and toys is necessary, as all items that are placed in the sale need to be in good working order and in excellent condition in terms of cleanliness. If the item does not meet these criteria, they will be rejected at drop off. A useful skill includes knowing how to safely remove stubborn stains, as this will increase the perceived quality of the item. To acquire this knowledge, potential consignors can consult web resources as well as veteran consignors or friends.
New consignors are typically not new to the concept of selling their used items. They may have either sold their items to a traditional consignment shop or have held their own garage sales. For those who have not engaged in one of the aforementioned activities, they may have attended Whale of a Sale or a similar consignment event and have become interested in participating themselves due to their satisfaction of the items that they purchased
from the sale and/or anecdotal comments from veteran consignors about the benefits of selling in this concept versus traditional consignment or garage sales. ...
References: MacKeracher, D. (1996).
Making Sense of Adult Learning
. Toronto, Ontario: Culture Concepts.
Herod, L. (2012).
Consignment Prep Overview. (2014). In Whale of a Sale, LLC. Retrieved from
General Information. (2014). In Whale of a Sale, LLC. Retrieved from: http://whalesale.com.
Please join StudyMode to read the full document