Johnson and Johnson

Topics: Johnson & Johnson, Robert Wood Johnson I, Robert Wood Johnson II Pages: 7 (2265 words) Published: August 2, 2010
Johnson and Johnson was founded by Robert Wood Johnson and two other brothers who name was James Wood Johnson and Edward Mead Johnson in 1855 who created a line of ready to use surgical dressing. The company produced its first products in 1886 and was incorporated 1887. The products that Johnson and Johnson produced were items such as bandages, lotions, shampoos, and many other products. Robert Wood Johnson served as the first president of the company. He worked to improve sanitation practices in the nineteenth century, and gave his name to a hospital in New Jersey. In 1910, Robert Wood Johnson died, and upon his death, he was succeeded in the presidency by his brother James Wood Johnson until 1932, and then by his son, Robert Wood Johnson II. Johnson and Johnson are a global American pharmaceutical, medical devices and consumer packaged goods manufacturer. Johnson and Johnson are committed to innovative healthcare products that have been resulted in financial performance. Johnson and Johnson are organized on the principles of decentralized management. Johnson and Johnson is known for its corporate reputation, consistently ranking at the top of Harris Interactive National Corporate Reputation Survey, ranking as the world's most respected company by Barron’s Magazine, and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S. State Department for its funding of international education programs. Johnson and Johnson also were founded more than 120 years ago on an idea that says, “Doctors and nurses should use sterile sutures (stitches), dressings and bandages to treat people wounds. During that time, Johnson and Johnson brought the world new ideas and products that changed human health and their well being. Johnson and Johnson company has experienced surprising growth over more than a century. It has grown through innovative ideas, products and services that make a difference in people lives. The mission statement and the credo values of Johnson and Johnson are to maximize the global power of diversity and inclusion to drive superior business, results and sustainable competitive advantage. They believe first responsibility is to the doctors, nurses, patients, mothers, fathers, and all others who use Johnson and Johnson products and services. In meeting their needs everything they do must be of high quality. Johnson and Johnson must constantly strive to reduce the costs in order to maintain reasonable prices. Customers’ orders must be serviced promptly and accurately. The suppliers and distributors of Johnson and Johnson must have the opportunity to make a fair profit. Johnson and Johnson are responsible for employees, the men and the women who work with the company throughout the world. Everyone must be considerate as an individual. They must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair adequate and working condition, orderly and safe. They must be mindful of ways to help the employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. They must provide competent management, and their actions must be just and ethical. They are responsible to the communities in which we live and work and to the world community as well. They must be good citizens which support good works and charities and bear out fair share of taxes. They must encourage civic improvement and better health and education. They must maintain in good order, the property they are privileged to use, protecting the environment and natural resources. The final responsibility of Johnson and Johnson is to the stockholders. Business must make a sound profit. They must experiment with new ideas. The research must be carried on, innovative programs developed and mistakes paid for and new equipment must be...

References: Pearce, J. A. II, & Robinson, R. B (2009) Strategic management: Formulation, implementation and
control (11th ed.) New York: McGraw-Hill
Thompson, A.A., Gamble. J.E., & Strickland, A.J (2006) Strategy: Winning in the marketplace: Core
Concepts, analytical tools cases (2nd ed.) New York: McGraw-Hill
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