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Jay Z Bing Questions
Jay-Z Bing Questions
1. What different IMC components did the Jay-Z–Bing campaign use?
Were these marketing elements integrated, in the sense defined in this chapter?
IMC Components: Advertising
Public Relations
Online Marketing
Outdoor advertising: billboards, TV, radio, posters
Search engines: Bing’s search, Street-mapping, create public art
Broad media strategy: Sent out clues for scavenger hunt through social network: Facebook, Twitter, and Bing page
Open source publishing:

2. How might the various interested parties (e.g., Jay-Z, his publisher, Droga5, Clear Channel, Bing) measure the effectiveness of the campaign?
Awareness, Knowledge, Attitude, Visit
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