Introduction to Marketing Business Plan
A Musical Cafeteria
Business Plan on Musical Cafeteria “Café Opera”
Sarker Rafij Ahmed Ratan
School of Business & Economics
United International University (UIU)
1. Mohd Tawher Ashraf Siddiqui Sadat
111 123 214
2. Gunjan Adhikary
111 123 176
111 123 176
4. Sadia Binte Mahfuz
111 123 162
5. Fatema Jur Ferdous
111 122 304
Date of Submission: 1st September, 2014
United International University
This project has been an eye-opener for us and we have been fortunate to have the support, assistance and encouragement of a number of individuals while preparing this report. Without their support it would be hard to complete this study. We express our sincere gratitude to our Institutional Supervisor Sarker Rafij Ahmed Ratan, Assistant Professor, School of Business & Economics, United International University, Dhaka for guiding us in completing this study. Our thanks goes to the team members whose unflagging capacity for creative work and long hours made the project successful – under the pressure of deadlines, and many other obstacles. And thanks to those who have helped us to prepare our survey with various advises and information.
We would like to thank the honorable authors of the book “Principles of Marketing”- A South Asian Perspective, written by Philip Kotler & Gray Armstrong, P.Y. Agnihotri and Ehsan ul Haque because we have taken a lot of information from his book.
1st September, 2014
Mr. Sarker Rafij Ahmed Ratan
School of Business & Economics,
United International University, Dhaka
Subject: Submission of Introduction to Marketing (MKT 23120 business plan.
We are pleased to submit the report on “A Business Plan on Cafeteria” which has assigned to us by you as a part of “Principles of Marketing”.
We have take at most care to present this report and this
References: 1. http://foodandretail.blogspot.com/2007/10/porter-5-forces-how-they-work-3.html 2. http://www.scribd.com/business-plan 3. http://en.wikipedia.org/wiki/Cafeteria 4. http://www.google.com 5. Principles of Marketing by Philip Kotler & Gary Armstrong