International and Domestic Marketing Comparison Paper
International and Domestic Marketing Comparison Paper
Name
University of Phoenix – MKT/450
January 14, 2013
Professor: Name
India is the second most populated country in the world, with nearly one billion people. It has the business environment that attracts multinational companies (MNCs) and because of its massive market size and positive business climate, American firms such as General Electric, General Motors, McDonald 's, Kellogg 's, and Microsoft have recently entered the Indian market. As a result, the country has forged strong commercial interests with the United States, with trade and business relations across many industrial sectors. In fact, the U.S. is India 's leading source of technology and her most valuable investor.
In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India 's current marketing environment in comparison with the marketing environment here in the US, citing both nation 's similarities and differences (Ramachandran, Raja, 2000).
Marketing environment
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance. These steps are geared to begin India 's transformation from a third world
Name
University of Phoenix – MKT/450
January 14, 2013
Professor: Name
India is the second most populated country in the world, with nearly one billion people. It has the business environment that attracts multinational companies (MNCs) and because of its massive market size and positive business climate, American firms such as General Electric, General Motors, McDonald 's, Kellogg 's, and Microsoft have recently entered the Indian market. As a result, the country has forged strong commercial interests with the United States, with trade and business relations across many industrial sectors. In fact, the U.S. is India 's leading source of technology and her most valuable investor.
In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India 's current marketing environment in comparison with the marketing environment here in the US, citing both nation 's similarities and differences (Ramachandran, Raja, 2000).
Marketing environment
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance. These steps are geared to begin India 's transformation from a third world
References: Justin Paul (2008). International marketing: text and cases McGraw-Hill Cateora, P. R. & Graham, J. (2007). International Marketing, 13th Edition, Chapter 9. McGraw-Hill Ramachandran, Raja (2000 ) Understanding the Market Environment of India. Retrieved from http://www.accessmylibrary.com/coms2/summary_0286-27502938_ITM