Internal Analysis on Instagram and Lee Jeans
INTERNAL ANALYSES
Mission and vision
Mission Instagram
We are not building a product but we are trying to solve problem for people, which end up becoming a business and product.
Features or minor tweaks would have been brought up from problems an entrepreneur wants to solve.
What problems are we trying to solve?
1. You want to find information of something you capture with your phone not the keyword for search (sometimes you don't even know what to the keywords are)
2. You want to have an instant interaction with other people with similar question or interest
3. Easy(one click or a shot of photo should be enough) way to find/share/connect. http://blog.igarit.com/2011/02/instagram-founder-talks-and-our-mission.html Vision Instagram
“Our vision for Instagram in the long run is seeing the world as it happens through other people’s eyes.” http://techcrunch.com/2011/04/02/instagram-2/
Instagram makes mobile photos fast, simple, & beautiful.
When we sat down three months ago to start designing our product, we looked at digital photos and realized very few exciting things had happened in the last 5 years. We’re setting out to change that, and this release is our first step along the way.
Some of the problems with photos we heard from users that we tried to solve:
1. “My mobile photos look lame”: even though the megapixel count on phone cameras keeps going up, most mobile photos don’t have mood and tone. We set out to change this by making it super-simple to transform your photos using 11 one-click filters in the app.
2. “It’s a pain to share to all the friends I care about”: some of your friends want to follow your every update in life; others like seeing some occasional posts on Facebook. We made it super-simple to share photos not only with your followers in the Instagram community, but with Facebook, Twitter, Flickr, and Tumblr, all with a tap of the switch.
3. “Photos take forever to upload, and viewing them is slow”: we worked to
Mission and vision
Mission Instagram
We are not building a product but we are trying to solve problem for people, which end up becoming a business and product.
Features or minor tweaks would have been brought up from problems an entrepreneur wants to solve.
What problems are we trying to solve?
1. You want to find information of something you capture with your phone not the keyword for search (sometimes you don't even know what to the keywords are)
2. You want to have an instant interaction with other people with similar question or interest
3. Easy(one click or a shot of photo should be enough) way to find/share/connect. http://blog.igarit.com/2011/02/instagram-founder-talks-and-our-mission.html Vision Instagram
“Our vision for Instagram in the long run is seeing the world as it happens through other people’s eyes.” http://techcrunch.com/2011/04/02/instagram-2/
Instagram makes mobile photos fast, simple, & beautiful.
When we sat down three months ago to start designing our product, we looked at digital photos and realized very few exciting things had happened in the last 5 years. We’re setting out to change that, and this release is our first step along the way.
Some of the problems with photos we heard from users that we tried to solve:
1. “My mobile photos look lame”: even though the megapixel count on phone cameras keeps going up, most mobile photos don’t have mood and tone. We set out to change this by making it super-simple to transform your photos using 11 one-click filters in the app.
2. “It’s a pain to share to all the friends I care about”: some of your friends want to follow your every update in life; others like seeing some occasional posts on Facebook. We made it super-simple to share photos not only with your followers in the Instagram community, but with Facebook, Twitter, Flickr, and Tumblr, all with a tap of the switch.
3. “Photos take forever to upload, and viewing them is slow”: we worked to