Internal Analysis on Instagram and Lee Jeans

Topics: Jeans, Lee, Problem solving Pages: 6 (1363 words) Published: May 23, 2013

Mission and vision

Mission Instagram

We are not building a product but we are trying to solve problem for people, which end up becoming a business and product. Features or minor tweaks would have been brought up from problems an entrepreneur wants to solve.

What problems are we trying to solve?

1. You want to find information of something you capture with your phone not the keyword for search (sometimes you don't even know what to the keywords are) 2. You want to have an instant interaction with other people with similar question or interest 3. Easy(one click or a shot of photo should be enough) way to find/share/connect.

Vision Instagram

“Our vision for Instagram in the long run is seeing the world as it happens through other people’s eyes.”

Instagram makes mobile photos fast, simple, & beautiful. When we sat down three months ago to start designing our product, we looked at digital photos and realized very few exciting things had happened in the last 5 years. We’re setting out to change that, and this release is our first step along the way. Some of the problems with photos we heard from users that we tried to solve: 1. “My mobile photos look lame”: even though the megapixel count on phone cameras keeps going up, most mobile photos don’t have mood and tone. We set out to change this by making it super-simple to transform your photos using 11 one-click filters in the app. 2. “It’s a pain to share to all the friends I care about”: some of your friends want to follow your every update in life; others like seeing some occasional posts on Facebook. We made it super-simple to share photos not only with your followers in the Instagram community, but with Facebook, Twitter, Flickr, and Tumblr, all with a tap of the switch. 3. “Photos take forever to upload, and viewing them is slow”: we worked to make the uploading, sharing, and viewing experiences as smooth and speedy as possible, whether you’re using a first-gen iPhone or the latest and greatest.

Personal justification on mission and vision

The mission of Instagram is totally opposite of what I thought it was. My personal opinion about the mission before I started doing research is, that it was all about sharing your live with friends, family, followers etc. But after reading their mission it became clear to me that it is all about solving problems for people. Reading the vision was no surprise for me. It is exactly what I thought. But it is totally different in comparison with the mission. Mission and vision aren’t supporting each other. In the mission Instagram talks about solving a problem and in the vision it is all about ‘seeing the world as it happens through other people’s eyes’ . It is totally different and like it was mentioned before they do not support each other

Mission lee Jeans

Lee loves denim.

Mission VP Corporation

We will grow by building leading lifestyle brands that excite consumers around the world.

Ours is a perpetually driven culture, focused on constant innovation. Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty.

We responsibly manage the industry's most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels.

Vision VP Corporation

Our goal is to continuously exceed the expectations of our consumers, customers, shareholders and business partners. We help our retail partners win with consistently solid execution and outstanding service. And we continually find ways to improve our performance and generate bottom line results.,...
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