Preview

In-N-Out Burger

Powerful Essays
Open Document
Open Document
2893 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
In-N-Out Burger
In-N-Out Burger It’s hard to believe there are five problems with In-N-Out Burger because of how successful the company is and how delicious the burgers are. Well at least that what I heard, one of my friends that moved to California confessed to me that the reason he moved was because he loved In-N-Out Burger’s. But as I began to read I found more than five devastating problems that the Snyder family encountered as pioneers of the fast food business.
The first major roadblock that Harry and Esther Snyder encountered struck home especially hard in the form of cancer. After smoking a pack a day for thirty years Harry was diagnosed with lung cancer. The second problem they faced while Rich was president of In-N-Out Burger was when their company headquarters burnt to the ground. That was just the begging of the Snyder family’s bad fortune Harry and Esther’s youngest son Rich was tragically killed in a plane crash. Rich was not alone on the plan Phil West and Jack Simms, associates at In-N-Out Burger also died that day. Another problem that they faced was all the imitators who were infringing on their patented In-N-Out Burger fast food restaurants. The fifth and what I believe to be the biggest problem In-N-Out Burger along with the Snyder’s faced was the lawsuit that Boyd brought against the company for alienating him from the company.
Perman,Stacy, In-N-Out Burger:
(NY, New York,2009) 33

I can’t jump into talking about the problems that the Snyder family faced without giving a little bit of background on In-N-Out Burger. In 1948 the United States was still more like an old western frontier than the booming economy we have today. (33) Baldwin Park is where I-N-Out Burger began. This is the place In-N-Out founders Harry and Esther Snyder bought some land, a small modest house, and built and even smaller burger-stand. This is where the Snyder’s developed their basic philosophy: serve the freshest, highest-quality burger and fries; treat

You May Also Find These Documents Helpful

  • Better Essays

    In-N-Out Burgers basic values and philosophy is simple: make the highest quality product, prepare the product in a clean environment, and serve the product in a warm and friendly manner. Introducing a new product to In-N-Out Burgers traditional menu will challenge the products success with both existing customers as well as new customers. The introduction of the salad with a desirable zest to In-N-Out Burgers menu will bring a healthier choice to improve the menu and escalate customer satisfaction. The new product will be entering the market during the very competitive and less profitable maturity stage of the product life cycle. The target market for the new product will be families that want a choice in the fast food restaurant industry. The new salads with their flavorful attributes will give In-N-Out Burgers a competitive advantage because of their positioning and differentiation strategies at the right price.…

    • 1456 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Chew on This is an informational non-fiction book with persuasive motives. As a direct stab into the heart of the fast food industry, Chew on This dives deep into the business strategy and food quality of many restaurants Americans know and love. The story began with Schlosser and Wilson describing probably one of the most innocent times fast food has had: the story of the first hamburger. Seemingly innocent, this food choice spurred generations of obesity and poor health over all.…

    • 925 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A “America’s best quick-service restaurant”. Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A”, their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.…

    • 1841 Words
    • 8 Pages
    Good Essays
  • Good Essays

    The concept of customized, friendly and healthy fast food has never been seen across the chain or franchise. There are more strengths and opportunities than weakness and threats indicating that the company has the potential to even grow and expand further based on the principles and planning that it has followed.…

    • 1387 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Five Guys Burgers

    • 1514 Words
    • 7 Pages

    Five Guys’ ingredients keeping their business strategy simple (menu just burgers and fries) while carry out quick and essential cooking procedures (no timers in the kitchens, fries must be shaken fifteen times, no more, no less), burgers are press down just once this keeps the juice in them so they won’t be dry. The five Guys’ ingredients can be somed-up as being apart of it’s philosophy is to concentrate on just a few things and do them right. (Hart, 2010) Weise, from Business Week (2011) stated the family had opened five lcoation around DC metro-area between 1986-2001. Welse, a columnist for Inc.com (2011), says they decide to take the leap and franchise in 2002 after much nudging. In the first two years they sold the rights to 300 stores, which the franchises run as independent businesses but according to Five Guys’ standards.…

    • 1514 Words
    • 7 Pages
    Better Essays
  • Good Essays

    To add on to that, In-N-Out Burger pays all costs associated with the Child Abuse Foundation, that way they guarantee every penny raised goes directly to help abused and neglected children. A second unique characteristic would be that In-N-Out has a "secret menu" that they call the "not so secret". A secret menu is items from the normal In-N-Out menu with a twist that normally customers create, or sometimes the franchise itself creates. This exclusive menu makes the experience of eating at In-N-Out much more exciting because the customer thinks they are trying something not many people have tried and it makes them feel like they are a part of something unique.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In-N-N-OUT Burgeer

    • 692 Words
    • 3 Pages

    You may be thinking, “Hey, what's the big deal about IN-N-OUT that you have to write an article about it? But if that is what you're thinking, then you are likely to have one or more or these great restaurants in your town. However, not everybody visiting LasVegas has an IN-N-OUT BURGER back home, but they are likely to have heard of this fast food chain.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Fast Food Nation Ch 1-2

    • 2533 Words
    • 11 Pages

    Note: Most of the characters discussed in this book are real-life and well-known icons of the American retail food industry. Please keep in mind that the author of this book had an intended purpose of portraying the American fast food industry as a socially unconcerned bastion of corporate greed influenced only by the collection of dollars through the exploit of the naiveté and health of its citizens. Others may…….…

    • 2533 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    In-N-Out

    • 402 Words
    • 2 Pages

    Finally, after reading the book, our group have learned a few key points about IN-N-OUT strategy. First, the company maintained the steady rate of expansion with traditional menu. They just focus on what the best they can do and do it well. Second, to compete with other fast food restaurants, IN-N-OUT serves only the freshest foods available. There are no microwaves were used and none of their foods were frozen. Beef was ground and formed into patties by workers. Shakes were made with real ice cream and French fries have always been fried with non-cholesterol vegetable oil. Third, in order not to lose control of his own business, Snyder refused to franchise and keep IN-N-OUT a family-run…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In N Out Research

    • 807 Words
    • 3 Pages

    The fast food industry had been in America for a long time, but now it has been more popular than ever. Fast food restaurant is also known as quick service restaurant; it's mean you just go in, grab your food, and go out most of the time. Burger was one of the first of its kind that has been introduced ever since the beginning of the American fast food had been established in general. Its founder was McDonald, but now there are more and more fast food restaurants also serve burgers and they make it even better than its original maker. Today, In-N-Out had become one of the most popular fast food restaurant in the Southwest. When and how did it become so popular without using social media? Due to the fact of the fresh food quality, affordable price, and incredible taste, is how In-N-Out built an empire.…

    • 807 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Five Guys

    • 1624 Words
    • 7 Pages

    Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and branding. Product specialization, has given Five Guys the competitive differentiation they need in the market. Burgers are made to order and fresh never frozen with up to 15 free toppings (Boone, 2012, p. 78). This leads to over 250,000 burger combinations (FGH, 2012). Under FAQ’s they only use 80/20 chuck ground beef for quality and cow fat is absent. They always cook their burgers well done to ensure a consistent juicy flavored product across the board that meets health code standards (FGH,…

    • 1624 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Ihop Executivesummary

    • 376 Words
    • 2 Pages

    The following are some of the issues we have identified within IHOP’s current promotional strategies:…

    • 376 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Mcdonald's Case Analysis

    • 1888 Words
    • 8 Pages

    With the numerous fast-food chains found everywhere today, one can agree that rivalry is none other than a threat to the McDonald's Corporation. Any one of these restaurants has opportunity to formulate strategic plans to gain advantage without the competitors knowing. From the case, Coulter notes that the industry growth is slowing for fast food restaurants as well since the aging population prefers "full service" dining as opposed to a quick, but unhealthy meal. Switching costs are low as competitors like Burger King or Wendy's provide the same type of burger offerings. If the "rule of three" is inevitably a phenomenon that is true, than potential entrants will be limited and would not be a threat to McDonald's. The burger industry then remains at the aforementioned restaurants—Wendy's and Burger King. Bargaining power for fast-food diners are high in McDonald's situation. This can be attributed to the products offered as being undifferentiated, low switching costs, and the majority of diners coming from low income groups. Low-income customers will look for ways to reduce cost and that often means reducing costs of purchasing goods. This concept is proven by the company's roll out of the value menu where most essential products are offered for $1. Bargaining…

    • 1888 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Wendy's Background

    • 550 Words
    • 3 Pages

    Wendy’s is famous for its square made-to-order single-, double- or triple-hamburgers, chicken sandwiches, chilli, baked potatoes, and deserts. While competitors like McDonald’s were unsuccessful with their spicy chicken sandwich, Wendy’s does really well with their sandwich. Millions of fast-food customers love Wendy’s old-fashioned menu choices, but the company has been on a roller-coaster ride of late. Following a wave of layoffs and cost cutting, Wendy’s announcement that it might be acquired sent its stock price to new height in July 2007. Wendy’s net income dropped 58% in 2006 to $96million as the company closed 199 during the year.…

    • 550 Words
    • 3 Pages
    Good Essays
  • Good Essays

    For most millennials, fast food has been a major factor in their lives. Some don’t even know what a life was like without fast food restaurants around every corner. Whenever a quick meal is needed, a 5 minute stop at the nearest McDonald’s is typically an American’s first thought. While this industry is convenient, it has its flaws. Eric Schlosser exposes the flaws of the fast food industry in his book Chew On This.…

    • 716 Words
    • 3 Pages
    Good Essays