In-Depth Analysis of Smart Phone Industry
1. Provide an in-depth analysis of the competitive forces and strategic issues shaping the Smartphone & Tablet industry from 2011 onwards
From 2011onwards, there was advancement of technology in Apple Company under the leadership and involvement of Steve Jobs. Although he had delegated the day-to-day operations to Tim Cook, he was still involved in the company’s major decision making. The company unveiled iCloud, which was an online storage facility for photos, music and files. Iphone 4S was introduced later on October 2011, which had 1080p video recording camera, an A4 dual chip with high capability, cloud sourced data and an intelligent software assistance. On the same month, the company purchased C3 technologies, which was the third mapping company that Apple had purchased. By January, 2012 Apple invented iBooks for iOS in New York and this marked a major achievement following the death of Jobs. On March the same year, the company announced the 3rd generation iPad that included a new CPU, a Retina display, 1080p video recording and a 5 megapixel camera. This summarizes the Apple’s progressive in the Smartphone & Tablet industry.
However, the company had been working in an environment with fierce competitive forces and compelling strategic issues. The industry is characterized by technological innovations, which many practitioners endeavor to compete in. Therefore, competition is common and logical as various industries try to improve their image in the market. It should not be forgotten that the customer is the main target and center of interest for many companies. This means that competition is not based on how much profit a company makes, but how pleasing and convenient their product is to the customer. Competitive forces are in existence as far as Smartphone & Tablet industry is concerned. These forces can be better explained with the help of relevant strategic models, which will put the industry under analytic perspective.
One of the models
From 2011onwards, there was advancement of technology in Apple Company under the leadership and involvement of Steve Jobs. Although he had delegated the day-to-day operations to Tim Cook, he was still involved in the company’s major decision making. The company unveiled iCloud, which was an online storage facility for photos, music and files. Iphone 4S was introduced later on October 2011, which had 1080p video recording camera, an A4 dual chip with high capability, cloud sourced data and an intelligent software assistance. On the same month, the company purchased C3 technologies, which was the third mapping company that Apple had purchased. By January, 2012 Apple invented iBooks for iOS in New York and this marked a major achievement following the death of Jobs. On March the same year, the company announced the 3rd generation iPad that included a new CPU, a Retina display, 1080p video recording and a 5 megapixel camera. This summarizes the Apple’s progressive in the Smartphone & Tablet industry.
However, the company had been working in an environment with fierce competitive forces and compelling strategic issues. The industry is characterized by technological innovations, which many practitioners endeavor to compete in. Therefore, competition is common and logical as various industries try to improve their image in the market. It should not be forgotten that the customer is the main target and center of interest for many companies. This means that competition is not based on how much profit a company makes, but how pleasing and convenient their product is to the customer. Competitive forces are in existence as far as Smartphone & Tablet industry is concerned. These forces can be better explained with the help of relevant strategic models, which will put the industry under analytic perspective.
One of the models