Enhancing the Marketing Plan
The Note Phone Marketing Plan – Enhancing the Marketing Plan
Lisa S Carey
Marketing Management – MKT 500
March 13, 2011
Instructor: Dr. Keith C. Jones
Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each.
There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won 't replace your laptop (yet). The Xoom 's spec sheet is enough to make any tablet tremble, but the price is high and Google still has some work to do before its tablet software experience is as fleshed out and intuitive as Apple 's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well:
Apple iPad - There 's probably no explanation needed for this one. With a million iPads sold within the first month of its introduction, the iPad has quickly taken the lead position in the tablet category. Pros: Elegant hardware; vibrant App Store; ideal for media playback; large selection of games; fast processor; responsive multitouch screen; long battery life; priced as low as $499. Cons: Users must buy their software from Apple; existing Mac and Windows software isn 't supported; lacks Adobe Flash compatibility; limited
Lisa S Carey
Marketing Management – MKT 500
March 13, 2011
Instructor: Dr. Keith C. Jones
Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each.
There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won 't replace your laptop (yet). The Xoom 's spec sheet is enough to make any tablet tremble, but the price is high and Google still has some work to do before its tablet software experience is as fleshed out and intuitive as Apple 's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well:
Apple iPad - There 's probably no explanation needed for this one. With a million iPads sold within the first month of its introduction, the iPad has quickly taken the lead position in the tablet category. Pros: Elegant hardware; vibrant App Store; ideal for media playback; large selection of games; fast processor; responsive multitouch screen; long battery life; priced as low as $499. Cons: Users must buy their software from Apple; existing Mac and Windows software isn 't supported; lacks Adobe Flash compatibility; limited
References: Marketing Guide.(1999-2011). Marketing Dominance Strategies. Retrieved March 13, 2011, from website: http://www.nowsell.com/marketing-guide/market-dominance-strategies.html Iacobucci, D. (2011). Marketing management: 2010 custom edition. Mason, OH: South-Western Cengage Learning. Mobile News (03/2011). Eweek.com. Retrieved March, 13, 2011 from website: http://www.eweek.com/c/s/Mobile-and-Wireless/