Impact of Social Networking Sites on Our Youth.

Topics: Facebook, United States patent law, Twitter Pages: 5 (1290 words) Published: January 26, 2013
8 17 20 23
Impact of social networking sites on our youth.

* Addiction to social networking platforms decreases the net productivity. * Absence of meaningful relations between people: While social networking definitely helps us to keep a track of our old friends, the charm of the friendship in the olden days is forever lost. The relations these days are extremely superficial as the ‘friends’ list contains everyone from Parents to High school bullies. * A British anthropologist named Robin Dunbar gave the famous Dunbar number. According to his research any person can, at the most, maintain only around 150 relations. Any number above this quantity doesn’t add value to social life. * Many social networking sites don’t have transparent privacy policy. For instance, the privacy policy of Facebook is larger in length than the constitution of United States. This excessive legalese makes laymen vulnerable to several scams online. From the perspective of a Brand:

Social networks are a boon to several brands as it simply means free advertising! Many companies these days have their own page where they will offer a lot of freebies and let you take part in promotions just for following them or pressing the "Like" button on their brand page.  In India, Fastrack from Titan is the best example of a company that's hugely benefited by embracing social media.  Fastrack was initially launched as a sub brand of Titan targeting the youth way back in 1998. In 2005, it became an independent brand under Titan and has been steadily gaining popularity ever since. They came up with new designs and innovative products that were just 'eye candy' for people outside GenY. It was all just a steady increase for Fastrack until they started embracing social media in the year 2007.  They started taking social media very seriously and frequently interacted with youth via Twitter and Facebook. They now have 3.8 million followers on Facebook and about 10k followers on Twitter. They came up with campaigns which were faux pas for people outside GenY, they offered promotions and conducted several contests to increase their fan base. And in my opinion, Fastrack is one of the few companies to successfully strike a chord with GenY. 

The Final Word:
There have been a lot of allegations on famous social networks for selling the private information of users to third-party advertisers. Advertisers use this information to create a product that best suits their target customer and by inadvertently accepting the Terms and Conditions,(which is sheets full of jargon that a layman isn't really bothered about) people give companies the right to text, call or email them whenever they want. So, one has to make sure that their private lives are secure and their personal info is not going to the hands of every stalker. One must create a distinctive border between their real and virtual lives

Why is email etiquette necessary?

* In the olden days, before email was invented, people relied on snail mail for their communication. * While snail mail can also be written in an informal tone, proper mail etiquette always involved a formal salutation followed by a description and occasionally, a post script. * Though one might not find a visible benefit from writing all the formal notes, it subtly conveys the writer’s attitude. * For instance, an email to a potential employer should always be written in a highly formal tone. An email written in text language without a formal salutation followed by a neatly formatted description would be immediately ignored.

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