IMNPD Individual Assignment

Table of Contents
Table of Contents i
Executive Summary 1
Question 1 2
Introduction 2
Google Glass 3
Ongoing Corporate Planning 3
Ongoing Market Planning 4
Ongoing Technology Management 5
Opportunity Analysis/Serendipity 5
Ansoff Matrix 6
Market Penetration 7
Market Development 7
Product Development 8
Diversification 8
Multidimensional Concept of Google Glass 9
Brand Name 9
Quality Specifications 9
Price 9
Packaging 9
Features 10
Technology 10
Level of Service 10
Question 2 11
Dilemma of Google in Innovation Management 11
Uncertainty Management 12
Quadrant 1 12
Quadrant 2 12
Quadrant 3 13
Quadrant 4 13
Organization Characteristic 14
Conclusion 15
References a

Executive Summary
In this assignment, it will be separated into 2 parts. First part will be talking about the Google Glass and the case background, followed by the discussion of feasible application of Google based on Google Glass. The multi-dimensional concept of Google Glass development will also being discussed in detailed in the first part. After that, second part of this assignment will be talk about the dilemma and the difficulty of managing uncertainty in the Google Company. The organizational characteristic of Google will also being discussed in deep to understand how its facilitate innovation process in the company.

Question 1
Introduction
Google Glass was created by the Google Inc., which hosting one of the most popular search engine in the world that allow every users to look for whatever information that available in the world wide web. (Karch, 2015)
Google was founded on 1998 by Larry Page and Sergey Brin with mission of “to organize the world’s information and make it universally accessible and useful”. Larry Page was the first CEO in Google Inc. until 2001 and enabled the company to grow profitability and employed more than 200 employees. On later, year 2001 to 2011, Larry has becomes the president of products in the company and the CEO position was passed to Eric E. Schmidt. Whereas,

References: Ali, Shameem (2012). New Product Design and Development [Online] Available from: http://www.slideshare.net/cadella49/new-product-design-and-development [Accessed: 21st January 2015] Archer, James (2015) Barnes & Conti Associates (2001). Uncertainty and the Innovation Process [Online] Available from: http://spisolutions.com/wp-content/uploads/2010/06/UncertaintyInnovProcess.pdf [Accessed: 21st January 2015] Bulygo, Zach (2015) Cristo, Daniel (2015). Google Glass: Thank You for Exploring with Us [Online] Available from: http://marketingland.com/thank-exploring-us-115582 [Accessed: 21st January 2015] Dans, Enrique (2013) Department of Treasury and Finance (2014). Corporate Planning [Online] Available from: http://www.treasury.tas.gov.au/domino/dtf/dtf.nsf/v-pages/04F1A98A3E40547CCA25761200168C66 [Accessed: 21st January 2015] Fuller, Brandon (2012) Gersch, Kathy (2013). Google’s Best New Innovation: Rule Around ‘20% Time’ [Online] Available from: http://www.forbes.com/sites/johnkotter/2013/08/21/googles-best-new-innovation-rules-around-20-time/ [Accessed: 21st January 2015] Google (2015) Google (2015). Management Team [Online] Available from: http://www.google.com/about/company/facts/management/ [Accessed: 21st January 2015] Google (2015) Google (2015). Product [Online] Available from: http://www.google.com/intl/en/about/products/ [Accessed: 21st January 2015] Google (2015) Google (2015). Tech Specs [Online] Available from: https://support.google.com/glass/answer/3064128?hl=en&ref_topic=3063354 [Accessed: 21st January 2015] Google (2015) Karch, Marziah (2015). What is Google? [Online] Available from: http://google.about.com/od/googlebasics/p/whatisgoogle.htm [Accessed: 21st January 2015] McCormick, Rich (2014) McGee, Matt (2015). Google Glass Is Dead? Google Glass Is Reborn? Yes. Both. [Online] Available from: http://marketingland.com/google-glass-dead-google-glass-reborn-yes-114522 [Accessed: 21st January 2015] McLernon, Rebecca (2013) Mind Tools (2015). The Ansoff Matrix [Online] Available from: http://www.mindtools.com/pages/article/newTMC_90.htm [Accessed: 21st January 2015] QuickMBA (2010)