hung

s t r at eg i c & c o m m e r c i a l i n t e l l i g e n c e

grocery retailing in asia Pacific

a D V i s o rY

Contents

Introduction 1

Executive summary 2

Australia 4

China 8

Hong Kong 11

India 14

Indonesia 17

Japan 20

Malaysia 24

Singapore 28

South Korea 32

Thailand 36

Conclusion 39
Introduction 1

Introduction

The outlook for the retail industry in Asia has never been more promising. Opportunities abound in this region with its ever-more sophisticated and willing consumers, growing populations and steady economies. The world’s largest retailers are jostling not only to gain but to preserve market share in this highly competitive retail landscape. This is especially true in the grocery sector, where maintaining differentiation is a constant challenge.

neil austin nick Debnam
The encouraging market outlook will invite further investment and evolution in the industry. As the region matures and the market grows, the winners in this sector must not only build a business model that accommodates the varied tastes, cultures and vast regional expanses, but also select the right target market and model within the range. Existing players will need to review and refine their propositions to remain competitive, while new entrants will need to pick the right strategy and location as they enter this complex, fragmented sector. Other stakeholders in the industry – producers,