How Does Negative Media Coverage Impact Organizational Performance: a Case Study on Custom Smelter
The University of Namibia
AN explanatory study on the impact of bad media coverage on organizational performance in Namibia with special reference to Windhoek
A research submitted to The Faculty of Humanities and Social Sciences in candidacy for the Bachelor of Arts: Media Studies Honors Degree
DEPARTMENT OF INFORMATION AND COMMUNICATION STUDIES
By: Ms. Panduleni. H. Amwaalwa Student Number: 200746880
Lecturer: Dr. C. Nengomasha
October 2012
Abstract
This study is based on identifying the major issues associated with bad media coverage and its impact on organizational performance. This research was carried in Windhoek, the approach that was used for this research was the qualitative type of research, it is an explanatory type of study as the main purpose was to identify the major problems and give an in-depth explanation to them, as well as identify the strategies to avoiding and overcoming the issues at hand. This research was carried out mainly on two organizations from different sectors, mainly the Government Institution Fund (GIPF) and Namibia Broadcasting Corporation (NBC), questionnaires were used as the research instrument to gather the necessary information that was needed.
NBC went through a transition when employees went on strike demanding a salary raise and not attending work until management comply with their demands, NBC was offline for about a week and few days, this hit the newspapers, viewers were unhappy and complaining constantly. The effect this had on them was the loyalty bond and relationship between them and their employees was shuttled and viewers trust in them was diminished, furthermore the government was pushing them to improve as they were doubting as to whether the finance that they provide them with was after all worth it. When we look at the case of GIPF, the story is circulating in the Namibian newspaper, Namibian Sun Newspaper just to mention a few on their financial scandal, which is now referred to as
AN explanatory study on the impact of bad media coverage on organizational performance in Namibia with special reference to Windhoek
A research submitted to The Faculty of Humanities and Social Sciences in candidacy for the Bachelor of Arts: Media Studies Honors Degree
DEPARTMENT OF INFORMATION AND COMMUNICATION STUDIES
By: Ms. Panduleni. H. Amwaalwa Student Number: 200746880
Lecturer: Dr. C. Nengomasha
October 2012
Abstract
This study is based on identifying the major issues associated with bad media coverage and its impact on organizational performance. This research was carried in Windhoek, the approach that was used for this research was the qualitative type of research, it is an explanatory type of study as the main purpose was to identify the major problems and give an in-depth explanation to them, as well as identify the strategies to avoiding and overcoming the issues at hand. This research was carried out mainly on two organizations from different sectors, mainly the Government Institution Fund (GIPF) and Namibia Broadcasting Corporation (NBC), questionnaires were used as the research instrument to gather the necessary information that was needed.
NBC went through a transition when employees went on strike demanding a salary raise and not attending work until management comply with their demands, NBC was offline for about a week and few days, this hit the newspapers, viewers were unhappy and complaining constantly. The effect this had on them was the loyalty bond and relationship between them and their employees was shuttled and viewers trust in them was diminished, furthermore the government was pushing them to improve as they were doubting as to whether the finance that they provide them with was after all worth it. When we look at the case of GIPF, the story is circulating in the Namibian newspaper, Namibian Sun Newspaper just to mention a few on their financial scandal, which is now referred to as
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