Virginia Esamar Perez
English 99.4 Brumment
June 14, 2012
Ads: How do they affect people?
Ads are advertisements that we see every time we turn our head, we see then outside on billboards, on magazines, when we are watching TV, and on every website that we get on ads will pop out of nowhere. There is no way to avoid ads when they are pretty much everywhere. Ads are created to influence people to either buy a product or change their point of view on a product or a situation. In the article “Advertising’s Fifteen Basic Appeals” Fowels says “ By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearns for, advertisers have the best chance of arresting attention and affecting communications.”(Fowles). This ad is saying that it can make people feel so many things and these emotions make people fall for the ads that the companies put out. Ads like “Dettol” persuade people to buy their product by telling us how effect their product is if people do end up using it.
Ads can either affect people by making people buy a product that they are advertising or by changing people’s way of seeing something differently. When companies advertise their product they are either making their product look good or trustworthy. In the article “Advertising Fifteen Basic Appeals” Fowels says that McLuhah states that “Advertisers are ever more compelled to invoke consumers’ drives and longings; this is the “continuous pressure.”(Fowels) This quote is saying that advertisers would do anything to persuade people into buying their product. The “Dettol” ad, they give us facts that like telling us that the product is affective and that it really works. It lets people know that the hand sanitizer would keep people’s hands 99.9% clean or in their way of saying it “It will kill 99.9% of the germs.” People that are gremophoic will easily buy this product.
The Dettol ad picture had a big hand and many other hands and show the things that...
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