Topics: Marketing, Management, Product management Pages: 4 (1309 words) Published: April 21, 2014
Now-a-days, the word career has become a buzzword because of its increasing significance. The word career comes from the Latin word "cararia", which means “track for wheeled vehicles ". As a person leads his life in a particular occupation it is compared to cararia or career. So, A career is an occupation undertaken for a significant period of a person’s life and with opportunities for progress. With the increase in education among people, the use of the word career and the intensification of consciousness of the need for building a successful career are increasing. As a result, the aspects of building a career have expanded to a great extent. Now a person can pursue his career in numerous sectors such as Marketing, Information Technology, Engineering, and so on. But with the expansion of business around the world, the popularity of Marketing as a career is increasing day by day as it is a significant part of all kinds of businesses. Marketing:

Marketing, one of the vital parts of Business, refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Now, business organizations largely rely on marketing to save their existence in the market increasing margin. Marketing is used to identify the customer, satisfy the customer, and keep the customer. Marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, creating a huge amount of jobs with creativity and knowledge in different areas such as business planning and execution, pre- and post-sales promotional activities and so on. As educated society is becoming much more conscious of a successful career, they are opting to pursue a career and marketing can offer a great deal of reliable job opportunities with different challenges in various parts of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing and Coca Cola Essay

Become a StudyMode Member

Sign Up - It's Free