Factors Affecting Career Choice

Topics: Mean, Employment, Marketing Pages: 14 (2630 words) Published: April 1, 2014
Research Paper 2014 –
Factors Affecting Career Choice: Why SABM-Marketing Students Chose Marketing as a Course

Camille Patrix D. Alimorong, Joy Lorraine M. Lagasca, Yoo yee N. Tansiking, Chester Paul G. Lazo, Mark Dennis E. Manansala and Mrs. Maria Sheila Madayag – Quirimit, MBA

MARKETING RESEARCH

We envision Saint Louis University as an excellent missionary, and transformative educational institution zealous in the formation of human resources who are imbued with the Christian spirit and who are competent, creative and socially involved.

School of Accountancy and Business Management
Saint Louis University
Baguio City, Philippines
Second Semester S.Y 2014

April 2014

Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course

Camille Patrix D. Alimorong1, Joy Lorraine M. Lagasca2, Yoo yee N. Tansiking3, Chester Paul G. Lazo4, Mark Dennis E. Manansala5

Abstract
Marketing is a fast growing course under the School of Accountancy and Business Management in Saint Louis University. The researchers observed that as time goes by, its population increases. Thus, occur with this study entitled “Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course.” This study questioned Marketing students their reasons as to why they chose marketing as a course. Perfectly knowing that Marketing is one of those industries that pay great salaries and revenue for its products and services, the results showed that most students thought that high employability or job opportunities is a great contributory factor why they chose such field. The conclusion is that when students make decisions for their career, job opportunities or high employability is important because it impacts the level of students’ personal satisfaction and personal growth or development opportunities.

Introduction
Marketing careers are diverse – there is something for just about everyone – working with numbers, designing graphics, planning strategy, managing projects, or crafting communications. Apart from giving you the ability to earn a good salary, there’s one obvious appeal of Marketing: it’s all about people – and what could be more interesting than that? Understanding people and what drives them to behave in the way they do, is the essence of all Marketing.

Corporate consulting firm Challenger, Gray & Christmas polled 100 human resource professionals in 2010 to find out which degrees have the best odds of helping students find employment. As a result, demand remains strong for marketing graduates in the business world.

As students, our needs and desires (and the many factors that influence them) are constantly changing. Identifying factors which influence career choice, and the differences in the factors influencing different groups of students, will assist us in identifying underlying causes for high or low student enrollment.

Saint Louis University started offering Business Education since 1952 under the School of Accountancy and Business Management, formerly known as the College of Accountancy and Commerce (CAC). Every year, the number of enrollees in the marketing course increases. The change in population is very visible having Marketing as a fast growing industry that almost every people would want to be in. Purpose of the Study

Identifying factors which influence career choice, and the differences in the factors influencing different groups of marketing students, will assist us in identifying underlying causes for high or low student enrollment. This will also allow us to make recommendations regarding how recruitment and advisory resources can be used more effectively and how campaigns can be focused appropriately in order to attract students.

Conceptual Framework

Saint Louis University opened Marketing under the umbrella of the School of Accountancy and Business Management, as a result of which is the...
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