Herbal Cigarettes

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Table of Contents Executive Summary 2 Current Market Situation 3 About Herbal Cigarettes 4 The History of Herbal Cigarettes 5 Some basic features of Herbal Cigarettes 5 SWOT Analysis 6 Strength: 6 Weaknesses: 7 Opportunities: 7 Threats: 7 Objectives and Issues 8 Marketing Strategy 9 Market Segmentation 9 Target Marketing 9 Market Positioning 10 Product Line of Herbal Cigarettes 11 Pricing 12 Advertisement and Sales Promotion 12 o Newspaper Advertisement: 12 o Television: 13 o Billboards, Neon Signs, Large TV Screens: 13 o Car and Vehicle Advertisements: 13 o Mobile team/ Mobile meeting: 13 o Awareness Messages: 14 Action Programs 14 Recruitment of Sales Force 14 Channels of Distribution: 15  Manufacturer: 15  Importer and Head Distributor: 16  Wholesaler: 16  Jobber: 16  Retailers: 16  Consumers: 16 Control 17 Conclusion 18

Executive Summary

Herbal Garden Bangladesh Limited is a new company in Bangladesh with a new product, Herbal Cigarette that will be offered to the customers as substitute of Real Cigarette. The benefit of this product is it will be give the smoker real satisfaction of smoking without health hazard. We will import this Herbal Cigarette as an importer and distributor from National Botanical Institute of India and market to the six divisional cities. Our ultimate target is to capture 25% of targeted market share within 2 years, 50% within 4 years and 70% within 5 years and more.

As we know that smoking is injurious to health and environment. So the government is always against the companies to give advertisement in the mass media and offering the products to the underage or young people. But our products are examined and certified, by the medical personalities. They have recommended that Herbal Cigarettes are beneficial for health rather than causing any health hazards.

We are not only focused on profit but also aware of societal marketing. So our

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