healthcare information

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Health Care Marketing Information Matrix
Sources of Health Information
Type of Health-Related Information
Marketing Messages
How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media.

Type of information provided by the source

List at least one marketing message being communicated to the consumer within this information source.

List one approach the consumer may use to verify the accuracy of the marketing message
Website relating to Zyrtec McNEIL-PPC, Inc. (n.d.). Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view
Example:
Information relating to the use of Zyrtec in the treatment of allergies`

Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose
Example:
Use the product to assess whether it works as stated.
Website relating to Panadol Advance-Glaxo SmithKline Consumer Healthcare. Retrieved from http://panadol.com/All About Pain/index.html

Information relating to the pains that can be temporarily treated using Panadol Advance (Glaxo SmithKline Consumer Healthcare Panadol, n.d).

Panadol Advance is a smart choice of pain relief. It contains paracetamol, so is easy on the stomach, but breaks up in the stomach up to five times faster than ordinary paracetamol tablets.
Because Panadol is based on Paracetamol, the user can research the effectiveness of Paracetamol. The patient can equally use the product to evaluate whether it performs as stated, if the user does not have any allergies with Paracetamol.
Website relating to Nurofen
Reckitt Benckiser Pty Ltd, Nurofen Zavance. In Nurofen, Retrieved from http://www.nurofen.com.au/pain-relief/products/zavance_tablets.php
Information relating to the pains that Nurofen can cure is advertised. It also lists the ingredients used to manufacture the drug



References: AstraZeneca: Nexium (n.d). Retrieved from http://www.purplepill.com/> Celebrex: Arthritis Treatment. (n.d). Retrieved from http://www.celebrex.com/default.aspx. Glaxo SmithKline Consumer Healthcare: Panadol. (n.d). Retrieved from http://panadol.com/All About Pain/index.html Lyrica: Explore tips for talking to your doctor about diabetic nerve pain. (n.d). Retrieved from: http://www.lyrica.com/DPN/talking-to-your-doctor McNEIL-PPC, Inc.: Tylenol. (n.d). Retrieved from http://www.tylenol.com/page.jhtml?id=tylenol/painex/subpure4.inc Reckitt Benckiser Pty Ltd: Nurofen (n.d) Retrieved from http://www.nurofen.com.au/pain-relief/products/zavance_tablets.php

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