Topics: Persuasion, Attitude change, Power Pages: 2 (385 words) Published: April 19, 2013
Part 1: a definition of power:

Having many definition of power. Some people consider that people have power when they own the ability to bring about outcomes they desire. In different case, "power" is understanded in various way. +According to Oxford Dictionary: _ Power is the ability or caparity to do st or act in a particular way.

_the capacity or ability to direct or influence the behaviour of others or the course of events. For example:1. The Parliament give some policies which citizens have to execute. It mean that the parliament own the power which influence to others).

2. In a debate, A hold in hand many evidence, examples, study more than B. I conclude that A have power which help to take outcomes. Part 2: Managing Power
_In managing power, we need to give two main factors: influence and persuation. These two factors have effects each other which help to show and improve power. Tactics influence is considered as all these efforts which are designed to use information, as well as the qualities of the sender and receiver of that information contribute to adjust the other party's positions, perceptions, and oppinions. People differ widely in their ability to use influence effectively. One of them is the persuation. Persuation is as much a science as a native ability which participate in change other competitor's oppinions. According to study's Richard Petty and John Cacioppo, people are persuaded by two general path: central route and peripheral route _The"Central route" occurs when motivation and ability to scrutinize issue_relevant arguments are relatively high. _The "peripheral route" occurs automatically,followed by changing attitude without argument scrutiny. _In " peripheral route", listeners is persuaded by impressive skills of the speaker rather than by the arguments. It is less likely to bring about real attitude change, is more likely to last a shorter time. Having the distinction between central route and peripheral route...
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