Halina mountain Resort (A) case
Title Case: Halina Mountain Resort (A)
Overview: In July 1977, Victor Herrera, chairman of the board of Blue Heights Realty and Development corporation, was anxious to launch his company’s first big project, a mineral hot spring resort at Bucal, Calamba , Laguna. Herrera was confident that the resort, dubbed Halina Mountain Resort, would compete favorably against the established ones in the area. However, he wondered whether Far East Bank & Trust Company, the bank from which he applied for a P1.3 million loan project, would recognize the merits of his proposal.
Time Context – July 1977
Viewpoint – Victor E. Herrera – Chairman of the Board, Blue Heights Realty and Development
Statement of the Problem – Where will BHR&DC get their funds to establish Halina Mountain Resort?
Statement of Objectives – (1) To find money that would cover the full operations of Halina Mountain Resort (2)To establish the resort and be-known for being the first class resort in the country
Alternative Courses of Action (1) Borrow funds to his relatives and/or friends
(2) Check for potential investors
(3) Obtain loan from Far East Bank and Trust Company
Alternatives Analysis (1)
They can get the funds with no to low interest and flexible terms of payment but it can result to family/friends conflict (2) (3)
Recommendation – We have decided that the Alternative __ is the best solution to the problem
Implementation Program
(1) After getting the funds, execute the plan to build the resort
(2) Purchase furniture and fixtures, supplies and equipment
Proposed Operational Plans
Human Resource-
Marketing
-Make a promotional strategy that would make Halina Mountain Resort be known
Management-
Finance-
Operations-
Overview: In July 1977, Victor Herrera, chairman of the board of Blue Heights Realty and Development corporation, was anxious to launch his company’s first big project, a mineral hot spring resort at Bucal, Calamba , Laguna. Herrera was confident that the resort, dubbed Halina Mountain Resort, would compete favorably against the established ones in the area. However, he wondered whether Far East Bank & Trust Company, the bank from which he applied for a P1.3 million loan project, would recognize the merits of his proposal.
Time Context – July 1977
Viewpoint – Victor E. Herrera – Chairman of the Board, Blue Heights Realty and Development
Statement of the Problem – Where will BHR&DC get their funds to establish Halina Mountain Resort?
Statement of Objectives – (1) To find money that would cover the full operations of Halina Mountain Resort (2)To establish the resort and be-known for being the first class resort in the country
Alternative Courses of Action (1) Borrow funds to his relatives and/or friends
(2) Check for potential investors
(3) Obtain loan from Far East Bank and Trust Company
Alternatives Analysis (1)
They can get the funds with no to low interest and flexible terms of payment but it can result to family/friends conflict (2) (3)
Recommendation – We have decided that the Alternative __ is the best solution to the problem
Implementation Program
(1) After getting the funds, execute the plan to build the resort
(2) Purchase furniture and fixtures, supplies and equipment
Proposed Operational Plans
Human Resource-
Marketing
-Make a promotional strategy that would make Halina Mountain Resort be known
Management-
Finance-
Operations-