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Haier

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Haier
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1. Introduction to Zhang Rui Min 2 1.1. Personality Traits 2 1.2. Capabilities, Experience and Expertise 2 2. Strategies Adopted and Legacies Created by Zhang Rui Min 2 3. Leadership Style 3 4. Challenges Ahead for Zhang Rui Min 3 5. Conclusion 3 Appendix A: OEC Evaluation Worksheet 4 Appendix B: Possible Gender Issues 5 References 6

1. Introduction to Zhang Rui Min
Zhang Rui Min (Zhang) is the Chief Executive Officer (CEO) of Haier Group. Under his leadership, revenues at Haier had surpassed $12 billion with over 30,000 employees and he is recognized as one of the “50 most respected business leaders in the world.”

2.1. Personality Traits
Despite having abbreviated education, Zhang has a voracious appetite for learning. His unwavering will enabled him to stay committed to Haier’s and his personal goals. Moreover, being forward looking, he sets goals and vision for the future instead of following what competitors do. Lastly, he is conscientious and possesses a down-to-earth personality whereby he makes an extra effort to understand customers’ needs and wants. His enterprising mindset and determination to succeed has enabled him to stay firm to his ideas and bring Haier to what it is today. 2.2. Capabilities, Experience and Expertise
Zhang is capable in putting his management practice to good use. From OEC Management strategy, stressing the importance of “finishing today’s work before its end” to the “market chain” management having everyone facing the market, Zhang’s continuous innovation in the management field has courted attention and good appraisals from the world’s executive. Besides, Zhang is also capable of making strategic decisions and innovations in conformity with trends at times, allowing Haier to gain a comparative advantage over other home appliances enterprises.

2. Strategies Adopted and Legacies Created by Zhang Rui Min
Zhang was proactive in



References: Colvin, G. (2011). The Next Management Icon: Would you believe he’s from China? Vol. 164(2), 38. HaierMarketing. (2010). 2011 Haier Company Overview. Youtube Video. Retrieved September 30, 2012, http://www.youtube.com/watch?v=eX4glcJEoPI&feature=related Human Resources Korn, M. (2012, October 4). China’s Corporate Women Get Little Love at State Firms. The Wall Street Journal – China Lin, W.T OEC Evaluation Worksheet. (2005). Retrieved October 3, 2012, http://www.imanet.org/PDFs/Public/MAQ/2005_Q2/2005MAQ_spring.pdf Wikipedia

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