Hagen Daz

Satisfactory Essays
Section 1: Company
INTRODUCTION
Haägen-Dazs was first founded by Reuben Mattus and Rose Mattus in 1961 in New York. The first ever store was opened in Brooklyn and it only started with 3 basic flavors:
• Vanilla
• Chocolate
• Coffee
In 1989, Europeans took over Haägen-Dazs, when the group Pillsbury was purchased by Grand Metropolitan. This was when Haägen-Dazs entered into the European markets and started to generate success and a brand name.

Since then, Haägen-Dazs started to become more creative and developed new flavors of ice cream to the customer providing high quality eating experiences, which led to Haägen-Dazs being a luxury high class dessert.

Haägen-Dazs now has franchises over 650 shops throughout 54 countries.
• North and South America (Brazil, Mexico, Jamaica, Panama etc)
• Europe (Austria, Belgium, France, Germany, Greece, Holland, Hungary etc)
• Asia (China, Guam, Hong Kong, India, Macau, Korea, Taiwan, Malaysia Etc)
• Africa (Morocco and South Africa)
• Middle East (Egypt, Qatar, United Arab Emirates, Lebanon etc)
In addition to ice cream, Haägen-Dazs also offers customers a variety of desserts including ice cream cakes, sorbet, frozen yogurt and gelato.

Haägen-Dazs’ ice cream is recognized as one of the very few commercial ice cream brands that does not use stabilizers such as guar gum, carrageenan and xanthan gum.

Haägen-Dazs has a super-premium brand image, in which it provides the public exceptional product and dessert eating experience like no other.

TIMELINE HISTORY
1961: Mattus creates Haägen-Dazs with only 3 flavours: chocolate, vanilla and coffee, which are sold in gourmet shops in New York City

1976: First Haägen-Dazs shop opened in Brooklyn

1982: International distribution begins, starting in Canada, then expanding to countries including Hong Kong, Japan and Singapore

1986: Haägen-Dazs launches a special ice cream bar that is dedicated to Valentines Day Eve. Sorbet is introduced as well

You May Also Find These Documents Helpful

  • Powerful Essays

    Haagen-Daz

    • 5730 Words
    • 23 Pages

    Module MARKETING COMMUNICATION Title Exam Project (60%) The Haagen-Daz brand was launched in 1961, yet remained relatively unknown before its sensual advertising repositioned the brand as an Adult Ice Cream. Within five months of the advertising launch, Haagen-Dazs became the best selling premium ice cream in Britain with a market share twice that of its nearest rival. Your remit is to investigate how the ice cream was repositioned so successfully from a little know niche product to a global…

    • 5730 Words
    • 23 Pages
    Powerful Essays
  • Better Essays

    Haagen Dazs

    • 1297 Words
    • 6 Pages

    Haagen-Dazs The name of “Haagen-Dazs” first came from a Polish American decedent, Reuben Mattus in 1961, who had a particular passion for quality and a vision for creating the finest ice cream by using only the finest, purest ingredients. Now Hagen-Dazs has grown into one of the most prestigious brands marketed by General Mills, the US consumer food giant who is also known for its famous brands Cheerios, Betty Crocker, Green Giant, Yoplait (US), Natural Valley & others. General Mills has operations…

    • 1297 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Haagan Daz

    • 822 Words
    • 4 Pages

    Case Study – Pillsbury’s Haagen-Dazs Ice Cream Case Study – Pillsbury’s Haagen-Dazs Ice Cream Problem Statement: Jan Phillips has to create a strategic plan for Haagen-Dazs ice cream products for its North American market in order to respond to competition and increase market share. Situation Analysis: Background: Why do Consumers buy ice cream? Ice cream is a discretionary food. Consumers buy it not because they need it but because they want it. Purchase situations could be during…

    • 822 Words
    • 4 Pages
    Good Essays
  • Better Essays

    daz for zoe

    • 1386 Words
    • 6 Pages

    English essay Daz 4 Zoe. 'Daz 4 Zoe' written by Robert Swindells is a science fiction book set as a future imaginary society where some people are treated respectfully and live in a peaceful city. However, there are people who are treated negatively, they do not have any money and the live in an abominable city. Swindell's story was inspired by Shakespeare's ' Romeo and Juliet' where two people fall in love when they are not supposed to fall in love. This essay will discuss the main characters…

    • 1386 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Haagen dazs

    • 462 Words
    • 2 Pages

    Haagen Dazs History Haagen Dazs was founded back in 1930s and prospered through years. It was founded by Reuben mattus and his wife Rose who supported behind his back all the time. They dreamed to create the finest ice cream in the world. They started with three flavors only, vanilla, chocolate, and coffee but because it fine quality and rich taste, haagen dazs fastly know around the world. People started to talk and even without any advertising made by the company, haagen dazs already got plenty…

    • 462 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Haagen Dazs

    • 4253 Words
    • 18 Pages

    Marketing Plan | Häagen-Dazs | Table of Contents Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 1. SITUATIONAL ANALYSIS: 3 a) Company description 3 b) Product description: 3 2. MARKETING ENVIRONMENT : 5 a) Microenvironment: 5 b) Macro-environment: 6 3. SWOT analysis: 8 4. SEGMENTATION, TARGETING,DIFFERENTIATION, POSITIONING: 8 a) Segmentation: 8 b) Targeting: 9 c) Differentiation: 10 d) Positioning: 11 5. CONCLUSION 12 6. REFERENCE LISTS 13…

    • 4253 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    Haagen-Dazs

    • 633 Words
    • 3 Pages

    haagen dazs MARKETIN… 搜尋結果約15,000個,以下為1 - 10個 - 0.59 秒 搜尋結果 1. is haagen dazs a market leader if so thanks to what strategy can it maintain its position - marketing - 1 Document abstract : « Global Marketing Strategies. Retrieved November 15, 2005, from http://www. haagen-dazs.com Dairy Reporter. (2004). Ice cream market in the UK. ...» « CONCLUSION : This report objective was to determine if ... en.oboulo.com/is+haagen+dazs+a+market+leader+if+so+thanks+to+what... - 網頁紀錄 - 更多此站結果 2. Haagen-Dazs…

    • 633 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Haagen Dazs

    • 252 Words
    • 2 Pages

    Haagen-Dazs from Europe starting in 1989 to expensive than regular ice cream 5-10 times theprice, we should On prices, Haagen Dazs There is no advantage at all. However, it adopted aunique marketing strategy, and quickly occupied the market, a top ice cream brand. HaagenDazs "Pity expensive" implement its strategy. First, Haagen Dazs set up shop not in theordinary flow Xining supermarkets and grocery stores, show their faces in public, and a bunchof cheap ice cream mix. Haagen Dazs leisure fashi…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Marketing of Haagen Dazs

    • 1104 Words
    • 5 Pages

    Markting Final Report Häagen-Dazs Teacher:王全裕 博士 Student:觀光一 110113634邱嵂 觀光一 110113660張志鑌 Contents Introduction 2 Origin of brand name 3 Häagen-Dazs Honey Bee Haven 3 4P –Product 4 -Price 6 -Place 6 -Promotion 6 Conclusion 6 Reference 7 Introduction the idea for the Häagen-Dazs® brand dates back to the early 1920s. Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother 's ice cream…

    • 1104 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Haagen Dazs Report

    • 6648 Words
    • 27 Pages

    Executive Summary This report investigates Haagen-Dazs ice-cream, in United Kingdom from a Consumer Behaviour Perspective. The current trends highlight the slow growth of market share in comparison to their direct competitors i.e. Unilever’s Ben&Jerry and Carte D’Or. Furthermore consumer’s perception and level of awareness towards Haagen-Dazs was analysed and also the Impact of reference groups, if it played a positive impact on consumer’s consumption for the brand was determined. Secondary…

    • 6648 Words
    • 27 Pages
    Powerful Essays