Analyzing The Website Analysis Of 'Butter And Scotch'

Analyzing the website for this unique bar and bakery business called “Butter & Scotch”, I found out this place is very attractive for young generations, specially for women because their owners present themselves as feminist and all the staff who are women reflect the same concept. Besides, it impressed me the enough amount of information they provide on their website and the way they market themselves with a very positive social imagine. First, they use bright colors to bring customer’s attention, especially the red and big signs utilized all over the place. They even have a very distinguish Ion sign with yellow letters on a red wall. At the same time, they layout makes it feel comfortable with a modern atmosphere and even though it does not
Most of the chairs on the bar are mainly red, but they also have some black ones to create a contrast and they all look comfortable enough. The bar displays all bottles of different kinds that are used to prepare different drinks. The countertop on the bar appears to be big enough to serve not only drinks, but also the products from the bakery and bartenders have enough space to move around the bar to assist customers. On the other hand, I cannot tell for sure, about how the complete seating space designed because is not showing clearly on their website. Only in the background, I noticed a table with a booth seat, which starts where the bar finishes, but not sure, if it con continues like an L shape, but I will imagine so. If they do not, it will be impossible to have all customers only at the bar counter or to expect them to have everything only in this section. Besides, the website shows some videos where I could see part of the kitchen and equipment, but not in details or the layout inside the kitchen. I only observed partially of the process of how they prepared some cookies with the adequate equipment. Moreover, I will assume the kitchen is on the back because it is not noticeable from the main picture where it only shows the bar area. Restrooms are not display on the website pictures for obvious reasons. I understand
Hence, their focus is more on selling drinks, but with the option of having something sweet as well. On the other hand, the pictures displaying desserts demonstrate they have the appropriate artifacts for this production. For instance, in one of the pictures I saw they have a professional cooking torch used for desserts.
Nevertheless, in addition to the bright color website as mentioned above, they have many signs all over the place, including some signs in between the bottles on the bar. For example, they use what seems to be a picture frame that displays an embroidery cloth with the phrase “bitches love sprinkles”. This goes in concordance with their focus on women and encouraging them to have a sweets treat and showing them they can get there what they want, like sprinkles, not only drinks. Moreover, they show some big neon signs with yellow letters with red color on the background to bring client’s