Group Investigation: Impression Formation

Topics: Gender, Male, Female Pages: 5 (1660 words) Published: July 1, 2013
Brittany Radak
461 Words | Brittany Plunkett |

Sacred Heart College Senior| Group Investigation: Impression Formation|

Sacred Heart College Senior| Group Investigation: Impression Formation|

The focus of the investigation explored whether an individual’s gender impacts upon their first impressions of a female presenter after exposure to a ten second video. Impression formation is the process of recognizing, organising and collecting information in order to produce an integrated and logical impression. Impressions can be managed by the use of non-verbal communication or verbal communication. Non-verbal communication can consist of gestures, how the person presents them, open or closed body language and eye contact, physical appearance and facial expressions are the most likely used cues to form impressions. The formation of the impression can also be assisted by verbal communication, which can be considered in terms of variations of speech, the manner of speech, the tone and quality of their words. Research in the area of impression formation is important as psychologists are interested in the formation of impressions, and importantly what influences impressions. An understanding of this is something which has the ability to help people in regards to their personal life’s, for example if one was to appear for a job interview they would want to present a good first impression, thus knowledge regarding how to best manage this impression is important. The data which was collected from the participants was subjective quantitative, as all participants completed a self-report in the form of a first impression rating scale. The data was based on participants thought, feelings and emotions in numerical form. The data will be presented in a bar graph, as the data collected was categorical, and will compare the means first impression scores of the female presenter for both males and female’s participants. It is expected that males will have a higher mean score in regards to the first impressions of a female presenter, in comparison to female’s first impression. Method

The method outlined by the SACE Board of SA was followed


The results indicate that females have a higher mean (M=947) first impressions score of the female presenter, in comparison to the male’s mean (M=400) first impression score of the female presenter.

The results failed to support the hypothesis as the data showed that females scored a higher mean first impression score (M=947) in comparison to the males (M=900). This indicates that females generally have a more positive first impression perhaps because the females are forming an impression on their own gender, in turn performing a positive attitude and less biased opinion. The presenter produced an attractive body image of a slim figure; blonde hair and this may be seen as a desirable appearance, hence why the females found her appealing. It is a possibility that the results were impacted by the decline of males in the sample, which is a limitation of this study. Importantly it could be overcome by introducing more males if the study was repeated to ensure more accurate results. Due to the sampling in this investigation being chosen from a Psychology class in one school, it was not random. Apart from the sample being representative of the population as each individual from the psychology class would vary in intellectual capabilities, and account for diverse socio-economic statuses. The population was year 12 at Sacred Heart; this meant that the individuals age would fluctuate from 16,17 and the odd 18, this was not accounted for. A concern, which arose in the study, was gender bias, as out of 5 of the participants 4 of them were girls. This indicated that the results, which were obtained from the likert scale, were extremely prone to favouring one gender, being females. This also displayed an insignificant sample size, which was unable to provide...

Bibliography: Psychology Stage 2 Text Book Jacaranda QLD
[ 1 ]. Psychology Stage 2 Text Book
[ 2 ]. Psychology Stage 2 Text Book
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