Green Marketing
ACKNOWLEDGEMENT
This project is a great source of learning, as it made us aware of green marketing concepts,ecofriendly vehicle’s future and
Consumer behaviour that exists in the dynamic environment.
Though at the onset of any ambitious project one always encounters certain difficulties in the beginning however, overcoming these difficulties completely the project as well as making it a success greatly depends on the management inspiration for completion of the project various people have part lot of efforts.
CHAPTER 1
INTRODUCTION
GREEN MARKETING
Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company's products and services. The sorts of characteristics usually highlighted include such things as reduced waste in packaging, increased energy efficiency of the product in use, reduced use of chemicals in farming, or decreased release of toxic emissions and other pollutants in production.
Marketers have responded to growing consumer demand for environment-friendly products in several ways, each of which is a component of green marketing. These include: 1) promoting the environmental attributes of products; 2) introducing new products specifically for those concerned with energy efficiency, waste reduction, sustainability, and climate control, and 3) redesigning existing products with an eye towards these same consumers. Marketing campaigns touting the environmental ethics of companies and the environmental advantages of their products are on the rise.
Evolution of Green Marketing
The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as "Ecological" green marketing, and during this period
This project is a great source of learning, as it made us aware of green marketing concepts,ecofriendly vehicle’s future and
Consumer behaviour that exists in the dynamic environment.
Though at the onset of any ambitious project one always encounters certain difficulties in the beginning however, overcoming these difficulties completely the project as well as making it a success greatly depends on the management inspiration for completion of the project various people have part lot of efforts.
CHAPTER 1
INTRODUCTION
GREEN MARKETING
Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company's products and services. The sorts of characteristics usually highlighted include such things as reduced waste in packaging, increased energy efficiency of the product in use, reduced use of chemicals in farming, or decreased release of toxic emissions and other pollutants in production.
Marketers have responded to growing consumer demand for environment-friendly products in several ways, each of which is a component of green marketing. These include: 1) promoting the environmental attributes of products; 2) introducing new products specifically for those concerned with energy efficiency, waste reduction, sustainability, and climate control, and 3) redesigning existing products with an eye towards these same consumers. Marketing campaigns touting the environmental ethics of companies and the environmental advantages of their products are on the rise.
Evolution of Green Marketing
The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as "Ecological" green marketing, and during this period