Power Saver

Topics: Environmentalism, Marketing / Pages: 7 (1716 words) / Published: Apr 14th, 2013
Abstract:
The main objective of the study is to determine the concern of the consumer with respect to the issues related to the environment, usage of eco-friendly products, knowledge related to the issues related to the environment and recommendations to use methodologies to save environment. The result of the study aims at spreading the awareness related to the environment and to promote the use and buying of eco-products and to understand the use of the concept of green computing in our day to day life and the benefits that it will provide to us and also to the environment.
Introduction:
It was only few years’ back that the concept of solar cell phones, disposable laptops, and wooden computers was unknown. But in the present day, as the number of eco-friendly devices have increased, our more and more demand for the eco-friendly products has aroused the need in the development of products from methanol laptops to compostable computers.
As the generation of today is more concerned with preservation of our planet, it is the main goal of the businesses and companies to provide consumers with a wide set of products that will not only meet demand of the consumers but also will be eco-friendly which will thus be able to present to the world that its organization is committed to the important causes.

Discussion:
The belief is that the consumer’s pro-environmental concern is one of the determinants of their “green buying” behaviour i.e., buying and consuming products that are environmentally beneficial (Mainieri et al., 1997).There are various gadgets available in the market that not only meets the ever increasing demands of the consumers for high-tech use of gadgets but also are eco-friendly. Some of the gadgets that are available in the market are as Eco mobile chargers, Wooden or disposable laptops, Sun-powered laptop chargers, Solar powered cell phones, Eco mouse powered by laptop’s heat, Solar powered Bluetooth headset, Green video gaming, Bamboo speakers,



References: 1) Mainieri, T., Barnett, E., Valdero, T., Unipan, J., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. Journal of Social Psychology, 137, 189-204. 2) Jenn Savedge,2009, The Green Teen 3) Chen, T.B., & Chai L.T. (2010). Attitude towards environment and green products: Consumers perspective.Management Science and Engineering, 4 (2), 27-39. 4) Ottman, J. (1998). Green Marketing: Opportunity for Innovation. NTC-McGraw-Hill, New York, NY. 5) Polonsky, M., & Kilbourne, W.E. (2005). Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia. Australasian Marketing Journal, 13 (2),37-48. 6) Menon, A., & Menon, A. (1997). Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing, 61, 51-67. 7) Guidelines regulated by the members of Schneider Electric.( 132 Fairgrounds Road, West Kingston, RI 02892 USA) 8) IBM Global Technology Services January 2007 report.

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