Google s core brand values

Topics: Employment, The Core, Company / Pages: 3 (570 words) / Published: Jan 24th, 2015
Week 1
Marketing Strategies
Dr. Juan Deliz

In this paper the author is going to illuminate about core brand values of one company. Core brand values helps a company to grow in the market. It is very important to build core brand values in order to maintain competition. Big companies such as Google has developed their core brand values that other companies in the same market are not even close to give them a competition. The author is going to explain Google 's core brand values to illustrate the importance of this topic.

Core Brand values are theory that explains one organizations internal conduct as well as the relationship between the company and the external world. Usually core values of a company are summarized in the mission statement of the company. These set of rules or material are genetic for the company. They define one companies behavior and set of skills. Companies values lie down in core of their culture.

Body of the paper :

The most important support for enterprises in today 's world are human capital. It takes more than just having remuneration packages and high-end salaries to retain top talents in one company. They always like to work in environments which are challenging and where they can develop their careers. They also look for companies which matches with their values. Many of the researches came up with an result of showing that culture is most important principal for the improvement of the company. A company with a well set up core brand values have very good foundation of their own. Core values helps to decide if the company is going to succeed or not.

Being one of the most successful companies of the world Google developed their core values and using them to handle their employees in subtle way. Below the core brand values of Google are given :

Google Core Values
1) We want to work with great people
They hire people with a lot expectation from them. They also create such

References: Ajit Gaddam. List of Google 's Core Values. Retrieved from

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