Germany officially Federal Republic of Germany is the seventh largest country in Europe. It located in the center of Europe with 81.8 million population which also the densely country in Europe. Heritage(2013) states that, Germany’s economic freedom score is 72.8, making its economy the 19th freest in the 2013 Index. Its overall score is 1.8 points better than last year, with improvements in six of the 10 economic freedoms including financial freedom, the management of government spending, and labor freedom. Germany is ranked 10th out of 43 countries in the Europe region and has become one of the 20 freest in the 2013 Index. Germany is a country have the potential to doing business based on the in text citation above. Economy improve in the several years show that the opportunities to success in Germany is very high if the business well prepared before enter the market. For this particular section, the team will explore each of the theories i.e. universalism, particularism, collectivistic, individualistic with references to cross-cultural determinants and models to substantiate the report. The prime aim is to show more understanding and appreciation towards the culture of the country. The teams’ focus is Germany a very strongly entrenched culture with domineering individualistic nature. The report will further enlighten on business dealings and behavioral analysis on cross-cultural perspective when doing business with Germans.
1.1: The Objective of Report
To Examine the importance of Culture with reference to Germany To analyse the various Cultural Determinants to gain better insights to the German Culture To appreciate the different models for cultural dimensions
To provide insights to attitude that will reduce Psychic distance between any other culture and Germans To recommend the value and findings of this research to enhance knowledge of international business.
1.2 Group Members
The team members comprise of different backgrounds from cultural perspectives: Han Jun Hyung
Jun Hyung is a Korean and he is 23 years old. Jun Hyung lives in Korea for most of his entire life but he also has a working experience in United State for one year as interior designer and he still do as a part-time. He completed his interior designer courses in Korea and has a qualified license for it. He able to speaks fluent Korean and English. Jun Hyung is now studying Marketing as specialization in Singapore. Therefore he had experiences to settle down in three different kind of country with completely different kind of cultures. This makes him have a visionary and unique characteristic than others team members. Jun Hyung completes his National Service in Korea therefore he has more mature thinking compare with others team members. This allows him to integrate all the members together to accomplish our goals and tasks. However he also has weaknesses that need to be overcome. His language acquisition is relatively weak compare to other members. Other members have mastered and average of more than three languages, by contrast Jun Hyung becomes inadequate.
Teng Wee Lun
Wee Lun is a Malaysian and he is 21 years old. He lives his entire life in Malaysia and he is now enrolled in Marketing in Singapore. He able to speaks more than 4 languages which includes Mandarin, English, Malay and dialects. Wee Lun is a very collectivist characteristics person. He is an amateur basketball player, so he emphasize in the communication and exchange of view within group members. It also makes him non-autocratic in every decision making process. Wee Lun also has working experience in service sector as a front desk staff, therefore his interpersonal ability will be better. Wee Lun has a backpack trip experienced by his own while he was 15 years old in United State, Los Angeles around one month. This also makes he more mature compared with the people of same age. Wee Lun weaknesses will be lack of creative and idea...
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