Tim Tam's Into Germany Essay Example
Introduction
The Tim Tam biscuits first hit supermarket shelves in 1964, since then Tim Tam has become on of the Australians favorite chocolate biscuits. As one of Arnott’s most successful selling product with an average of 35 million packs per year, a staggering 400 million biscuits. At any moment there is on average 1.5 packets in each Australian household.
Arnott’s was founded in 1865 in Newcastle, north of Sydney, NSW. Originally supplying only the local constituents as well as to the crews the coal ships that chose to call Newcastle home port. Since 1865 Arnott’s has become synonymous with Australia's favorite biscuits and snacks and part of the Australian Identity.
This Australian icon first began exporting back in the 1970’s into the Asian market, now Arnotts currently exports Tim Tams to over 40 countries including Japan, the USA, Canada, United Kingdom, Indonesia, Tahiti and New Zealand
Since 1985 Campbell soup has been helping fend off take over bides of the company, by 1997 Campbell soup had a 70% ownership of the Arnott’s company.
Macro-Environment Of Germany
Before we can look at sending over this beloved icon into the German market place external factors that may influence our success in the market place must be looked at.
At first glance Germany seems to be a good market place for Arnotts to investigate; similar culture factors, as well as a strong and promising economy.
Political/Legal
The political system, political parties and the legal environment impact companies and their business. Germany is a federal, parliamentary, representative democratic republic. In this legislation period the objectives are to decrease the unemployment and the ancillary wage costs.
The ancillary wage costs are in Germany higher than in other industrial nations e.g. in the US the ancillary wage costs are half.
Germany is one of the founder members of the EU, plays a major role and works very closely with its EU partners. At the
The Tim Tam biscuits first hit supermarket shelves in 1964, since then Tim Tam has become on of the Australians favorite chocolate biscuits. As one of Arnott’s most successful selling product with an average of 35 million packs per year, a staggering 400 million biscuits. At any moment there is on average 1.5 packets in each Australian household.
Arnott’s was founded in 1865 in Newcastle, north of Sydney, NSW. Originally supplying only the local constituents as well as to the crews the coal ships that chose to call Newcastle home port. Since 1865 Arnott’s has become synonymous with Australia's favorite biscuits and snacks and part of the Australian Identity.
This Australian icon first began exporting back in the 1970’s into the Asian market, now Arnotts currently exports Tim Tams to over 40 countries including Japan, the USA, Canada, United Kingdom, Indonesia, Tahiti and New Zealand
Since 1985 Campbell soup has been helping fend off take over bides of the company, by 1997 Campbell soup had a 70% ownership of the Arnott’s company.
Macro-Environment Of Germany
Before we can look at sending over this beloved icon into the German market place external factors that may influence our success in the market place must be looked at.
At first glance Germany seems to be a good market place for Arnotts to investigate; similar culture factors, as well as a strong and promising economy.
Political/Legal
The political system, political parties and the legal environment impact companies and their business. Germany is a federal, parliamentary, representative democratic republic. In this legislation period the objectives are to decrease the unemployment and the ancillary wage costs.
The ancillary wage costs are in Germany higher than in other industrial nations e.g. in the US the ancillary wage costs are half.
Germany is one of the founder members of the EU, plays a major role and works very closely with its EU partners. At the