In the changing world marketing is becoming more challenging and marketers are striving to find out new ways to keep pace with the more demanding markets. Future marketing will lead by the big ideas and innovations. Consumer will become knowledgeable about the products and their rights. It will change the consumer behavior and their patterns of consumption. Thousands of researches are conducting by marketing researchers to predict future market and develop the new ways of marketing. In this assignment we tried to forecast the future marketing strategies and few ideas based on our perception.
Intelligent and Communicating Packaging
Most important tasks of packages will be protection of the product and maintenance of the packed contents and as a marketing aid. In the future, advances in packaging technology will enable packages to perform new, more advanced task. The package can be actively improving the product quality,
Intelligent package will able to give information about the product quality directly, but also on the requirements of product quality; the package integrity and its head space gases and the storage conditions of the package. Some intelligent packaging concepts, mainly time-temperature indicators, will be commercially available and their use will increase constantly. New concepts of package leak indicators and product freshness indicators will be patented and it can be expected that new commercially available products will be available in the future. It can also be expected that the development of these intelligent packaging systems will benefit from the developments in biotechnology, electronics and sensor technology.
Pull Promotion Mix Strategy
Now a day marketers can choose form two basic promotions mix strategies Push strategies and pull strategies. A push strategies involve pushing the products through distribution channels to final consumer but in future marketing the distribution channels like distributor,...
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