Future Growth Paper

Topics: Marketing, Organic food, Organic certification Pages: 12 (3449 words) Published: April 19, 2015
Future Growth Paper



Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Organic Mystique in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of MGT/401 Team C. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Organic Mystique. Upon request, this document is to be immediately returned to MGT/401 Team C. ___________________

Name (typed or printed)
This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary1
1.1 Objectives1
1.2 Mission2
1.3 Keys to Success2
2.0 Company Summary2
2.1 Company Ownership2
2.2 Start-up Summary2
Table: Start-up3
3.0 Products3
4.0 Market Analysis Summary3
4.1 Market Segmentation4
4.2 Target Market Segment Strategy4
4.3 Industry Analysis5
4.4 Globalization6
5.0 Management Team Summary6

Appendix A2

1.0 Executive Summary
Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company by consumers.  

The Concept
Recognizing the organic market is on the rise, Organic Mystique will become the e-commerce market leader in sales and marketing of organic products to those who want to help the environment.  
We have four keys to success. First, providing top-notch customer service to all who shop on our website. The second key is to appeal to those with environmental concerns. Thirdly, we will provide an easy and understandable website for easy shopping. The last key is having the highest quality product on the market today.  

The Market
Our target market consists of three groups for the entire organic market Environmentalist Groups
Individuals who would rather purchase, consume, and use natural organic products due to the taste and nutritional health benefits that are pressing concerns of today's medical world. Going green to support the environment and avoiding pesticides and genetically modified foods are among the top reasons for this groups’ choice of selecting organic products.

Vegetarians eat a specific diet whether it relates to animal welfare or choosing to eat foods without pesticides or additives to enhance the lifespan of the food. The vegetarian consumer group is growing at a fast pace as individuals are looking for healthy alternatives to their diet.

Regular Consumer of Organic Foods (RCOF)
Individuals who associate health with diet, eating healthy is more effective than medicine. Should medical treatment be a vital step, organic or natural products are the first choice should treatment become necessary versus traditional medicine. Sales Strategy

Our sales strategy will consist of ease of use with our website and proper pricing of our quality products.

1.1 Objectives
1. Introduce the world to the benefits and versatility of organic products by providing high quality products with an explanation about how the environment benefited from production of the product. 2. Help society learn about organic farming while enjoying sustainable, healthy products by including the latest news on organic farming in each box delivery. 3. Control growth by increasing traffic to the Organic Mystique website, using ads on organic sites, and creating an Organic Mystique FaceBook page that directs friends to the website, with a goal of doubling the number of orders month over month for the first two years of operation. 1.2 Mission

Organic Mystique is a startup company designed by...

References: Gillikin, J. (2015). Importance of Logos in Business. Retrieved from http://smallbusiness.chron.com/importance-logos-business-577.html
Katz, J
Statistic Brain. (2015). Retrieved from http://www.statisticbrain.com/top-selling-internet-items/
Slywotzky, A. (2015). Six Principles for Making New Growth Initiatives Work
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