Organ Market
PGBS0148 Entrepreneurship and Enterprise: Assignment Brief 2
PGBS0148Assignment Marking Criteria
|Criterion |Mark |Possible |
|Evaluation of the identified industry (1000 words) | |15 |
|Strategic Plan (5000) | |70 |
|Presentation | |15 |
|Total | |100 |
Learning Outcomes
By the end of the module you should be able to: 1. Reflect on his/her own capacity for entrepreneurship; 2. Critically evaluate theories and concepts relating to entrepreneurship; 3. Analyse the environment for entrepreneurship; 4. Analyse and critically evaluate entrepreneurial practice.
All elements of the assignment must be submitted online via Scolar by 19th April 2013.
Case Study: The Organic Hamper
[pic]
Opening your front door to discover that someone has delivered a luxury gift-wrapped organic hamper cannot be anything other than a pleasant experience. Karen Lock, one of the South Wests' newest dotcom entrepreneurs, is banking on time-pressed gift-givers using her service to celebrate pregnancies, birthdays, anniversaries, promotions, retirements and any other joyful events. An organic enthusiast, herself, Karen realised there was a growing demand for organic products and she saw an opportunity in the market. Since Karen began the business, innovation has been key with her elegant website featuring a smorgasbord of items ranging from bathrobes to truffles bringing in many orders. Organic food is in fashion, and concern about the effects of pesticides on some of the world's
PGBS0148Assignment Marking Criteria
|Criterion |Mark |Possible |
|Evaluation of the identified industry (1000 words) | |15 |
|Strategic Plan (5000) | |70 |
|Presentation | |15 |
|Total | |100 |
Learning Outcomes
By the end of the module you should be able to: 1. Reflect on his/her own capacity for entrepreneurship; 2. Critically evaluate theories and concepts relating to entrepreneurship; 3. Analyse the environment for entrepreneurship; 4. Analyse and critically evaluate entrepreneurial practice.
All elements of the assignment must be submitted online via Scolar by 19th April 2013.
Case Study: The Organic Hamper
[pic]
Opening your front door to discover that someone has delivered a luxury gift-wrapped organic hamper cannot be anything other than a pleasant experience. Karen Lock, one of the South Wests' newest dotcom entrepreneurs, is banking on time-pressed gift-givers using her service to celebrate pregnancies, birthdays, anniversaries, promotions, retirements and any other joyful events. An organic enthusiast, herself, Karen realised there was a growing demand for organic products and she saw an opportunity in the market. Since Karen began the business, innovation has been key with her elegant website featuring a smorgasbord of items ranging from bathrobes to truffles bringing in many orders. Organic food is in fashion, and concern about the effects of pesticides on some of the world's