SWOT ANALYSIS OF FRITO-LAYS
This project comes out to be a great source of learning and
experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India.
We greatly acknowledge our indebtness to Prof. Ashok Kumar, for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere inputs and focused attitude could bring this project to fruition
MITHILA WANDHARE (D-21)
SNEHA SHRIVASTAVA (D-51)
* Introduction of company
* Vision and mission
* Introduction of the product
* Economic factors
* Competition factors
* Customer legal
* Customer relationship management
Frito lay is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.Frito lay is headquartered in Plano, Texas, a suburb of Dallas. The company's current form is the result of a 1965 merger of Frito-Lay, Inc. and the Pepsi-Cola Company, which resulted in the formation of PepsiCo, Inc. Products sold under the Frito-Lay name are now recorded by two PepsiCo divisions: Frito-Lay North America (North American sales) and PepsiCo International (international sales).
| Operating Division
| The Frito Company
H.W. Lay & Company
| Plano, Texas, USA
| Albert P. Carey
President and CEO
VISION AND MISSION
Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment. You get a company called Frito-Lay, a proud member of the PepsiCo family. For more than 75 years, we have enjoyed making the best snacks on earth, starting with simple, farm-grown ingredients. And we're not stopping now. We continue to innovate, so we can provide tasty products that are good as well as fun. And we're reducing our environmental footprint by conserving natural resources as well as harnessing renewable energy technology that reduces harmful emissions. We know we still have a lot of work to do, but we’re up to the challenge. We've had a lot of good fun along the way, and we'll continue that as we look to the future. Because that is what Frito-Lay is all about.
INTRODUCTION OF THE PRODUCT
Frito Lay India decided to find a niche in the market, by offering a product with a unique shape and taste. Kurkure is named after Hindi word “crunchy”.Kurkure is cheeto like snack and is the flagship of Frito-Lay’s Indian Division, subsidiary of PepsiCo. India. It is marketed by HIRANI INDUSTRIES CORPORATION in KENYA. It is one of the most popular food products in India today. It was launched in India in 1999. The snack comes in 4 flavors. They are *
Masala Munch (orange pack)
Green Chutney Rajasthani Style (light green pack)
Red Chilli Chatka (dark green pack)
Tamatar Hydrabadi Style (brown pack)
Kurkure Xtreme Electric Nimbu
Kurkure Xtreme Risky Chilli.
Actor celebrity Juhi Chawala and Kareena Kapoor are the brand ambassadors of Kurkure.
Frito-Lay is a wholly owned subsidiary and snack food division of PepsiCo. It is engaged in the manufacture and distribution of a range of snack foods. Frito-lays employs 45000 people and recorded revenues of $11,586 million during the fiscal year ended December 2007. The operating profit of the company was $2,845 million during FY2007, an increase of 8.8% over FY2006. OPPORTUNITIES:
Per Capita Income Rise from Rs. 12000 (2002) to Rs. 38084 (2008). *
References: * Marketing management
By Philip Kotler
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